Longchamp "Team Spirit" Pop-Up Series

Longchamp brought its ENERGY BY LONGCHAMP global pop-up series to Kyoto in September 2024, turning the Shimadai Gallery into a dynamic playground of brand energy. Welcomed by lanterns bearing the Longchamp emblem and bamboo benches inspired by the brand’s bag toggles, guests stepped through a noren curtain into an immersive corridor of radiant brand colors.

Inside, a locker room-themed space awaited, energizing visitors with activities like relaxing on custom yoga balls, experiencing the latest Parisian beauty trends, and wandering through an endless mirror room bathed in aura colors.

Before the official opening, celebrities and media were treated to an exclusive preview party, where the vibrant setting became the perfect backdrop for photos. The celebration was amplified by live DJ sets and lively dance performances, making the Kyoto pop-up a joyful blend of culture, energy, and unmistakable Longchamp flair.

As the production partner for this energetic showcase, we were excited to have supported Longchamp in energizing Kyoto with bold creativity. From concept to execution, we embraced the opportunity to help craft an immersive experience that radiated positivity and style.