"Longchamp University" Pop-Up

To celebrate the Spring/Summer 2024 collection, LONGCHAMP UNIVERSITY, Longchamp transformed the Tokyo Institut français du Japon into a playful, campus-inspired experience. Guests, dressed in the latest looks curated by Creative Director Sophie Delafontaine, were invited to step into a modern-day Parisian university atmosphere, complete with personal lockers, foosball in the library, and even a student ID registration booth.

The immersive venue, with fluttering campus flags and whimsical school motifs, offered visitors a moment to relive their student days, all while showcasing the newest Longchamp bags in a youthful and energetic setting.

As night fell, the excitement peaked with an electrifying DJ performance followed by a surprise dance act, where silk scarves swirled gracefully under the lights. It was a night to engage all the senses, capturing the spirit of Longchamp in an imaginative, unforgettable way.

We were honored to produce this unique celebration, helping bring Longchamp’s playful vision to life in Tokyo. Through close collaboration with the brand, we crafted a vibrant atmosphere that perfectly embodied the maison’s youthful spirit and creative energy.