Red Bull Midsummer

To celebrate the summer solstice, Red Bull tasked our team with partnering with them to produce the New York City leg of Red Bull Midsummer, an unprecedented, sun-following global music experience.

From the moment the doors at Sunset Park Rooftop opened at 10:00 AM, the rooftop hummed with panoramic views of the Manhattan skyline. Attendees gathered for a 16-hour marathon experience that blended music, movement, and community. The curated programming paid tribute to the roots and future of Black electronic dance music, featuring a powerful roster of artists.

Beyond the DJ booth, guests explored a thrift market of local, independent vendors and a pop-up record shop. High-energy fitness and wellness sessions, local food vendors, and open gathering spaces rounded out the festival atmosphere.