Samsung Ads NewFront

A fresh take on the Newfront stage. For the second consecutive year, our team partnered with Samsung Ads to reimagine its 2026 presentation as a dynamic, design-forward experience, welcoming more than 400 advertisers, media buyers, and press for an inside look at the evolution of Samsung’s connected TV ecosystem.

A custom-built theater environment anchored the experience, setting the tone for a program that blended insight with entertainment. Remarks from Samsung executives were complemented by a special appearance from YouTube creator Mark Rober, while elevated catering moments and a cohesive visual identity carried a sense of energy and intention throughout the space.

Our team led the full scope of concept, design, and production, shaping a presentation that felt sharp, engaging, and distinctly Samsung, reinforcing its position at the forefront of the streaming landscape.

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