SiriusXM Media UpFront

SiriusXM Media’s 2025 Upfront embodied the brand’s mission of bringing listeners closer to what they love — transforming Storied NYC into a dynamic celebration of storytelling, culture, and connection. More than 275 advertising and marketing leaders gathered for an evening that showcased SiriusXM’s most influential voices and its unmatched ability to unite audiences through sound and experience.

The program featured on-air talent including Alex Cooper, Andy Cohen, Kelly Ripa, Tinx, and Jenny Slate, each bringing the brand’s creative energy to life through captivating presentations that highlighted SiriusXM’s impact across music, podcasts, and pop culture.

The night culminated in an intimate performance by Mumford & Sons — a powerful finale that captured the emotional connection at the heart of the SiriusXM experience. 

Every detail, from production design to show flow, was crafted to reflect the brand’s spirit and deliver a night that brought audiences, creators, and culture closer together.