Suntory Japanese Craft Gin’s ROKU: Experience the Season

Suntory hosted Experience the Season—Six Seasons in One Sip, an immersive event for its Japanese craft gin brand, ROKU, at Tokyo’s newly opened Azabudai Hills complex. In order to bring this benchmark experience to life, Empire was called upon to craft this brand activation and ensure a smooth opening of the exhibition.

To fully Experience the Season, we employed spatial art installations that engaged all five senses, immersing guests in Japan’s spring, summer, autumn, and winter through dynamic soundscapes, evocative lighting, and curated scents. As they explored the seasonal shifts reflected in ROKU’s unique botanical elements, attendees enjoyed ROKU Gin Soda alongside four seasonal variations—cherry blossom, sudachi, ginger, and yuzu.

To generate buzz, opening day featured an exclusive media event, highlighted by a captivating live session with actors that drew significant press coverage. The result was an unforgettable brand experience that deepened ROKU’s connection to its audience while celebrating the artistry of Japanese craft gin.