The Anti-Defamation League’s (ADL) "Never Is Now" Summit
New York City
March 2025
ADL’s Never Is Now Summit, held at New York’s Javits Center for several thousand attendees, presented a bold stand against antisemitism, uniting influential voices from across sectors for two days of dynamic programming, standout performances, and buzzworthy social moments that brought together over 40 “Heroes Against Hate” with a combined 90 million followers.
For this important Summit, our team worked with ADL to produce and provide creative direction for six hours of stage content, broken into three mainstage sessions. From the initial theming, topics, and speaker recommendations to screen content, script writing, music direction, lighting, performers, and the run-of-show, our team collaborated closely with ADL counterparts on content creation.
The mainstage programming was hosted by Hen Mazzig (Tel Aviv Institute Founder) and Montana Tucker (singer-actress-activist), and featured ADL CEO Jonathan Greenblatt, Billie Jean King (ADL Changemaker Award), NYC Police Commissioner Jessica Tisch, David Schwimmer, General Yaov Gallant, Elise Stefanik, Daniel Lubestsky (Courage Against Hate Award), Ambassador Yousef Al Otaiba (Abraham Award), and Gal Gadot (International Leadership Award).
The programs also featured performances from high school senior Rachel Buller, Broadway’s Funny Girl Julie Benko (“Tomorrow,” “Don’t Rain on My Parade”), and Tizmoret, a Jewish a cappella group.
Together, Empire and ADL shaped and executed programming that advanced ADL’s mission to eradicate hate, uplift communities, and unite for justice. To learn more and see the program, visit NeverIsNow.org.




