Bravo's Upfront Party
For its 2012 Upfront, Bravo set out to celebrate its leadership in reality programming while spotlighting its expansion into the digital space where technology, content, and culture collided.
The experience began with a freight elevator ride transformed into a LED-driven sensory moment, introducing the “Powered by Bravo” theme. As doors opened, guests entered a layered environment of conduit-wrapped architecture, color-blocked lounge vignettes inspired by Bravo’s Passion Points, and a striking digital mosaic built from iPads, iPhones, and screens showcasing the brand’s expanding platform.
At the center, a sculptural installation of projection-mapped talk bubbles anchored the space, coming to life during executive remarks and again during the afterparty. Guests engaged with live content throughout the night, including a taping of Watch What Happens Live! hosted by Andy Cohen, alongside interactive gaming areas and real-time social integration, with Instagram and Twitter content displayed across the venue.
Our team led the full concept, design, and production, delivering a dynamic, digitally driven environment that brought Bravo’s evolving brand to life.
Guests received their first taste of technological innovation at registration, where they were welcomed by name on a reactive LED screen installation covering the full width of the entry wall. A large lunch café was created with a décor scheme that incorporated custom-built, ceiling-high steel LED frames draped with foliage to create smaller, intimate restaurant-style spaces that displayed both technology and nature.
A series of breakout sessions presented content targeted to attendees’ varied interests, while imagery displayed throughout the venue showcased real-life applications of how products designed to empower developers help to unleash the power of data and reimagine possibilities that will improve our world.
Every element of Microsoft Connect(); from registration, breakfast and keynote, to lunch and evening cocktails, were custom-designed to communicate exacting brand messaging and to deliver a high-touch guest experience to this important audience. The keynote and breakout sessions were livestreamed through an onsite studio built for this purpose and content was watched online by millions around the world.
Empire is proud to collaborate with Microsoft on this annual, top-tier business communication event.
To view excerpts of Connect(); 2017, please visit https://www.microsoft.com/connectevent
