SONY's 2014 World Cup Gala Dinner in Rio de Janiero
On the eve of the World Cup Final, Sony set the stage for a night of global celebration in Rio de Janeiro. At Pier Mauá, our team transformed the waterfront into an immersive environment where classical elegance met cutting-edge technology.
A canopy of chandeliers paired with dynamic projection design created a space that evolved throughout the evening, delivering a visually striking backdrop for an unforgettable guest experience. Culinary moments were elevated by a Brazilian-inspired menu from world-renowned chef Nobu Matsuhisa, while performances from Claudia Leitte and Carlos Santana brought an electrifying energy to the celebration.
Our team led the full production, seamlessly blending design, technical execution, and entertainment to create a dynamic experience that matched the scale and excitement of the World Cup.
Guests received their first taste of technological innovation at registration, where they were welcomed by name on a reactive LED screen installation covering the full width of the entry wall. A large lunch café was created with a décor scheme that incorporated custom-built, ceiling-high steel LED frames draped with foliage to create smaller, intimate restaurant-style spaces that displayed both technology and nature.
A series of breakout sessions presented content targeted to attendees’ varied interests, while imagery displayed throughout the venue showcased real-life applications of how products designed to empower developers help to unleash the power of data and reimagine possibilities that will improve our world.
Every element of Microsoft Connect(); from registration, breakfast and keynote, to lunch and evening cocktails, were custom-designed to communicate exacting brand messaging and to deliver a high-touch guest experience to this important audience. The keynote and breakout sessions were livestreamed through an onsite studio built for this purpose and content was watched online by millions around the world.
Empire is proud to collaborate with Microsoft on this annual, top-tier business communication event.
To view excerpts of Connect(); 2017, please visit https://www.microsoft.com/connectevent
