The Fragrance Foundation Awards Hosted by Alec Baldwin
For the fourth consecutive year, Empire served as producer of the Fragrance Foundation Awards, the fragrance industry’s premier event celebrating outstanding achievement and creativity.
Held at Lincoln Center’s Alice Tully Hall, the evening began with guest arrivals and an elegant cocktail reception in Alice Tully Hall’s outdoor sunken plaza and soaring glass atrium. Amidst a series of freestanding walls printed with the designs, guests mingled and sipped champagne while VIPs walked the red carpet and posed for the press photographers in a tent on West 65th Street.
Once seated in Alice Tully Hall, the evening’s host, critically acclaimed actor, producer, and comedian, Alec Baldwin, kicked off the star-studded award program in his signature style. His humorous opening monologue covered the Fragrance industry and this year’s nominees to current affairs and politics.
Notable program participants included Hall of Fame Honoree and CEO of L Brands, Leslie Wexner, as well as the Lifetime Achievement Perfumer, and Vice President of International Flavors and Fragrances, Sophia Grojsman.
Celebrity presenters included Lionel Richie, Adriana Lima, Petra Nemcova, Karolina Kurkova, Laverne Cox, Eric Dane, Josephine Skriver, Meg Ryan, Nacho Figueras, Leigh Lezark, Jessica Stam, Natasha Gregson Wagner, Tracee Ellis Ross, Stella Maxwell, Mary Elizabeth Winstead and more.
Following the seated Awards program, guests were seated for an elegant, sit-down dinner in the Alice Tully Hall atrium and outdoor plaza—the perfect summer night dining experience. Leigh Lezark & Geordon Nicol of the Misshapes DJ’d throughout the meal.
The evening ended with an afterparty held at the Lincoln Restaurant. The guests danced to music by the fashion-favorite DJ, Mia Moretti, as they sipped their cocktails and visited various food stations.
The Fragrance Foundation Awards bring together virtually every luxury and consumer brand in the fragrance industry, including Estée Lauder, Ralph Lauren, Tom Ford, Burberry, Giorgio Armani, Tory Burch, Marc Jacobs, Victoria’s Secret, Michael Kors, Givenchy, Elizabeth Arden, LVMH, Dolce & Gabbana, Chanel, Jean Paul Gaultier, Hermès, Lancome, Zegna, Clinique, and Gucci.
Empire is a leading producer of events, award shows, and programs for the luxury brand, fragrance, cosmetics and fashion industries.
Guests received their first taste of technological innovation at registration, where they were welcomed by name on a reactive LED screen installation covering the full width of the entry wall. A large lunch café was created with a décor scheme that incorporated custom-built, ceiling-high steel LED frames draped with foliage to create smaller, intimate restaurant-style spaces that displayed both technology and nature.
A series of breakout sessions presented content targeted to attendees’ varied interests, while imagery displayed throughout the venue showcased real-life applications of how products designed to empower developers help to unleash the power of data and reimagine possibilities that will improve our world.
Every element of Microsoft Connect(); from registration, breakfast and keynote, to lunch and evening cocktails, were custom-designed to communicate exacting brand messaging and to deliver a high-touch guest experience to this important audience. The keynote and breakout sessions were livestreamed through an onsite studio built for this purpose and content was watched online by millions around the world.
Empire is proud to collaborate with Microsoft on this annual, top-tier business communication event.
To view excerpts of Connect(); 2017, please visit https://www.microsoft.com/connectevent
