Nippon Genki Project `SUPER ENERGY`
Empire was proud to help produce the "SUPER ENERGY" fashion event for Kansai Yamamoto, one of the most famous Japanese designers, at the dynamic Roppongi Hills Arena.
The day-long festival is part of a massive effort to lift Japan out of the post-3/11 tsunami doldrums and energize it as it gets ready to host the 2020 Olympic Games.
The show featured approximately 250 big names, including Hip Hop artist, Tyga, actor/film director, Yusuke Iseya, model, Akimoto Kira, model/talent, Ahn Mika, model/artist, Tsuchiya Anna, actress/photgrapher, Miyuki Matsuda, movie commentator/talent, LiLiCo, and many more. The show also featured original clothing from Kansai Yamamoto’s archive collection and a range of performances that lit up the stage.
Other highlights of the show were energetic performances from the African Percussion Group "Wagan Ndiaye Rose with sophie ker gi" and the 100 brass band and dance department of Gakuen Hachioji Senior High School. It was a night of electric stage performances, unique acts, and various workshops backed by the voice of Kansai Yamamoto.
The family-friendly "SUPER ENERGY" event drew around 10,000 people.
Empire is a major producer of public events and is very proud to be a partner of this year's celebration.
Guests received their first taste of technological innovation at registration, where they were welcomed by name on a reactive LED screen installation covering the full width of the entry wall. A large lunch café was created with a décor scheme that incorporated custom-built, ceiling-high steel LED frames draped with foliage to create smaller, intimate restaurant-style spaces that displayed both technology and nature.
A series of breakout sessions presented content targeted to attendees’ varied interests, while imagery displayed throughout the venue showcased real-life applications of how products designed to empower developers help to unleash the power of data and reimagine possibilities that will improve our world.
Every element of Microsoft Connect(); from registration, breakfast and keynote, to lunch and evening cocktails, were custom-designed to communicate exacting brand messaging and to deliver a high-touch guest experience to this important audience. The keynote and breakout sessions were livestreamed through an onsite studio built for this purpose and content was watched online by millions around the world.
Empire is proud to collaborate with Microsoft on this annual, top-tier business communication event.
To view excerpts of Connect(); 2017, please visit https://www.microsoft.com/connectevent
