Medidata NEXT
Medidata is a global technology company with a passion for Life Sciences that is transforming clinical development across the globe. Medidata recently hosted their 19th Annual NEXT Conference at Spring Studios in New York City, hosting over 1,100 attendees.
Known for its tagline “Where Science Meets Technology Meets the Future,” Medidata NEXT provides a space where like-minded professionals, developers, data scientists, researchers, executives, and Medidata product experts connect, learn, and inspire each other.
Medidata took over every available space of Spring Studios, filling the venue with multiple sessions of thought-provoking content and an “Innovation Lounge” where attendees could fill up their coffee, grab a bite to eat, and network among sponsors and colleagues. Fourteen custom-built product demos showcased Medidata’s current suite of solutions for biotech and pharmaceutical companies that enable them to bring life-saving therapies to market more efficiently and effectively.
Composed of overlapping general sessions and eight distinct breakout tracks, Empire was tasked with optimizing the space for both large and small audiences for various sessions. Among the solutions deployed was a production design that allowed for the general session space to be converted into two separate, fully-equipped breakout session spaces and back again multiple times over the course of two days. Accomplishing this technical engineering feat while ensuring flawless execution required detailed planning and advance technology design.
Empire and Medidata’s marketing and event teams worked together seamlessly to bring the Medidata brand to life across every inch of Spring Studios. Bold, expressive signage stretched across the exterior and interior walls, while a series of bright LED screens presented Medidata’s visual identity to reinforce their position as the leading innovator and disruptor in Life Sciences.
Empire is proud to collaborate with Medidata on this annual, top-tier business event.
To learn more about Medidata NEXT and to view excerpts of NEXT 2018, please visit: https://www.youtube.com/watch?v=OH73SHvy1Z8&feature=youtu.be
Guests received their first taste of technological innovation at registration, where they were welcomed by name on a reactive LED screen installation covering the full width of the entry wall. A large lunch café was created with a décor scheme that incorporated custom-built, ceiling-high steel LED frames draped with foliage to create smaller, intimate restaurant-style spaces that displayed both technology and nature.
A series of breakout sessions presented content targeted to attendees’ varied interests, while imagery displayed throughout the venue showcased real-life applications of how products designed to empower developers help to unleash the power of data and reimagine possibilities that will improve our world.
Every element of Microsoft Connect(); from registration, breakfast and keynote, to lunch and evening cocktails, were custom-designed to communicate exacting brand messaging and to deliver a high-touch guest experience to this important audience. The keynote and breakout sessions were livestreamed through an onsite studio built for this purpose and content was watched online by millions around the world.
Empire is proud to collaborate with Microsoft on this annual, top-tier business communication event.
To view excerpts of Connect(); 2017, please visit https://www.microsoft.com/connectevent
