Target Financial Community Meeting
Target once again called on Empire to produce their 2019 Financial Community Meeting. Target reported on their 2018 earnings and growth as well as their plans for the remainder of 2019 and beyond.
Doors were opened to guests an hour prior to the start of the meeting, giving them time to dine on a catered breakfast and mingle with their peers. Opening remarks were briefly given by John Hulbert, Target’s EVP of Investor Relations. John was followed by Target CEO, Brian Cornell, who spoke on the company’s successes and growth from the past year, as well as where he would be driving Target in the future. Brian was followed by CFO Cathy Smith and COO John Mulligan, who spoke on the investments Target has made and will make, ongoing innovations that build on the durable model they have created over the past two years, and improvements that have been made and will continue to be made to their guest fulfillment services. The presentation was brought to a close with Brian Cornell, once again, taking the stage to sum up what they had spoken on that morning and to reaffirm Target’s goals for the future.
Immediately following remarks by Cornell, Hulbert, Smith, and Mulligan, CNN tweeted a link to an article that commented ‘Target had its best year [in 2018] since 2005', which truly captured the feeling in the room.
After the presentation, Cornell remained onstage for a Q&A segment where guests were given the opportunity to personally interact with Cornell and all of the other Target Leadership Team.
Following the general attendee Q&A session, select media personnel were invited to enjoy a casual lunch spread followed by a more intimate on-the-record Q&A session between the media & Cornell.
In addition to the remarks given by the Target Leadership Team, Cornell participated in one-on-one interviews with CNBC, Bloomberg, and Yahoo! Finance to further discuss their successes.
Empire worked closely with the Target Creative team to bring the brand to life in a very sleek and modern aesthetic. Guests were seated in white chairs at white tables with a Target-red agenda for the meeting, adding a splash of color to the room. Empire also fabricated a custom-built, 5-foot high by 20-foot long frosted plexiglass stage scape with a white Target bullseye to act as the backdrop onstage.
In addition to the room and stage design, Empire managed all technical aspects of the program, as well as catering, venue logistics, and permitting.
Empire is proud to once again collaborate with Target, a Fortune 50 company, to create and execute this top-tier business communication event.
Guests received their first taste of technological innovation at registration, where they were welcomed by name on a reactive LED screen installation covering the full width of the entry wall. A large lunch café was created with a décor scheme that incorporated custom-built, ceiling-high steel LED frames draped with foliage to create smaller, intimate restaurant-style spaces that displayed both technology and nature.
A series of breakout sessions presented content targeted to attendees’ varied interests, while imagery displayed throughout the venue showcased real-life applications of how products designed to empower developers help to unleash the power of data and reimagine possibilities that will improve our world.
Every element of Microsoft Connect(); from registration, breakfast and keynote, to lunch and evening cocktails, were custom-designed to communicate exacting brand messaging and to deliver a high-touch guest experience to this important audience. The keynote and breakout sessions were livestreamed through an onsite studio built for this purpose and content was watched online by millions around the world.
Empire is proud to collaborate with Microsoft on this annual, top-tier business communication event.
To view excerpts of Connect(); 2017, please visit https://www.microsoft.com/connectevent
