adidas Golf CODECHAOS 25 Launch
To celebrate the launch of adidas’ avant-garde CODECHAOS 25 golf shoe, we crafted a three-day experience rooted in innovation and design. Guests from across Asia Pacific explored the shoe’s cutting-edge features through immersive tech moments—from hacked simulators to projection-mapped product storytelling—at the transformed CODECHAOS Lab inside Kaigan Studio. Special appearances by Paula Creamer, Aguri Iwasaki, and Gareth Bale (via livestream) elevated a launch that felt as bold and performance-driven as the shoe itself.
The event embodied adidas’ bold vision for the future of golf footwear, leaving a lasting impression on all who attended. We are proud to have supported adidas in delivering this benchmark event series. To see more, view the event recap video here.
Guests received their first taste of technological innovation at registration, where they were welcomed by name on a reactive LED screen installation covering the full width of the entry wall. A large lunch café was created with a décor scheme that incorporated custom-built, ceiling-high steel LED frames draped with foliage to create smaller, intimate restaurant-style spaces that displayed both technology and nature.
A series of breakout sessions presented content targeted to attendees’ varied interests, while imagery displayed throughout the venue showcased real-life applications of how products designed to empower developers help to unleash the power of data and reimagine possibilities that will improve our world.
Every element of Microsoft Connect(); from registration, breakfast and keynote, to lunch and evening cocktails, were custom-designed to communicate exacting brand messaging and to deliver a high-touch guest experience to this important audience. The keynote and breakout sessions were livestreamed through an onsite studio built for this purpose and content was watched online by millions around the world.
Empire is proud to collaborate with Microsoft on this annual, top-tier business communication event.
To view excerpts of Connect(); 2017, please visit https://www.microsoft.com/connectevent
