Airbnb Japan Brand Campaign Press Launch

Airbnb Japan hosted a press launch for its new brand campaign, "Atsumarutabi ni, Okirukoto", celebrating the moments that unfold when friendstravel together. Welcoming approximately 150 attendees, the event highlightedthe appeal of an entire home where friends can relax, laugh, and shareconversations in their own private space.

Making the most of B&C HALL’s natural light, the environment evoked astay in an Airbnb home, with recreations of living, dining, bedroom and terracespaces. Campaign commercials and photographs from the shoot were displayedthroughout, alongside a coordinated interior where media guests could relax,conduct interviews, and work.

Airbnb Japan Country Manager Shintaro Nakagawa and actor Ryoma Takeuchi tookthe stage, with Takeuchi sharing stories from filming his reunion with friendsat an Airbnb property. The event also introduced the “Airbnb Meshi” campaign,encouraging guests to cook and share meals together. Takeuchi added thefinishing touches to a fruit, prosciutto, and mozzarella salad with yogurtdressing, while attendees sampled campaign dishes in the exhibition area.

Our team led the event’s overall production, from venue selection and spatialdesign to show direction and stage production, bringing the campaign’s messageto life through both the stage program and experiences throughout the venue.