Best Friends Benefit To Save Them All Gala

For its Benefit To Save Them All Gala, Best Friends Animal Society set out to make every ticket, bid and seat count toward a no-kill nation. Over 340 guests gathered at The Glasshouse in New York City in support of that mission.

The venue became an immersive extension of the Best Friends brand, with custom graphics carried from exterior and interior signage through programming, the stage and scenic elements. VIP guests arrived on the Orange Carpet, where their moments were captured to extend the gala's reach beyond the room.

Inside, the visual approach was sophisticated and lush, best expressed in a statement chandelier above the silent auction that wove the organization's graphics into a sculptural focal point. A Cat Lounge with a custom meow wall gave the night's feline guests a place to climb and perch, and Michelle Williams of Destiny's Child headlined the evening.

The gala marked Empire’s first collaboration with Best Friends Animal Society. Working closely with the Best Friends team, we partnered to bring the event vision to life through creative development, design, production, and content creation—delivering a polished experience that kept the mission at the center of every moment.