CyberArk IMPACT26

As the cybersecurity landscape continues to evolve, IMPACT 26 arrived in Austin with a renewed momentum, innovation, and transformation. Hosted over three days, the conference welcomed more than 1,800 attendees for an immersive experience focused on the future of identity security. This year’s event marked CyberArk’s official rebrand to Idira following its acquisition by Palo Alto Networks, with our team helping unveil the company’s new identity and vision for the future.

Our team transformed the conference into a high-impact brand experience that balanced thought leadership with the vibrant energy of Austin. The expansive expo hall featured fully custom demo environments alongside interactive activations, including an AI-powered trading card photo booth, a custom leather branding station, and a cuddly animal experience. Across the event, attendees participated in 75 breakout sessions, networking receptions, happy hours, and curated moments designed to strengthen community within the cybersecurity industry.

The experience extended beyond the convention center with two signature evening events at iconic Austin venues, Inn Cahoots and Stubb’s, culminating in a large scale 12 minute drone show over the Austin skyline that seamlessly blended Idira and Palo Alto Networks branding into a visually striking finale.

From creative direction and content production to experiential design and large-scale execution, our team delivered a conference that reflected Idira’s next chapter while positioning the brand at the forefront of identity security innovation.