CyberArk’s Global Kickoff Conference
CyberArk launched the new year by bringing its global sales organization together for a four day, multi-location Global Kickoff event designed to strengthen confidence, sharpen skills, and unlock the full potential of its sales teams. Over 1,400 cybersecurity leaders gathered to align around a shared mindset, elevate performance, and reinforce CyberArk’s leadership in identity security following a strong fiscal year.
Guided by the theme ELEVATE TO WIN, the experience focused on building the go to market sales team of the future by supporting mind, body, and performance. Anchored at The Diplomat Resort, in Hollywood, FL, the conference hub translated CyberArk’s brand into a cohesive, high energy environment rooted in progress and perspective. Within the expo, activations such as stylized professional headshots paired with wellness focused moments such as nutrition consultations and plant therapy - driving to the theme. These experiences balanced performance driven content with human centered design, encouraging meaningful connection across teams, partners, and sponsors.
Beyond the conference footprint, destination inspired gatherings and a marquee recognition moment inside the Miami Heat’s iconic Kaseya basketball arena extended engagement and celebrated achievement. From immersive evening experiences to high energy honors for top performers, each moment reinforced pride, momentum, and connection.
Produced end to end by our team in collaboration with CyberArk, their 2026 Global Kickoff reinforced the brand’s leadership in identity security through a forward-looking experience that informed, inspired, and elevated its global community.
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Guests received their first taste of technological innovation at registration, where they were welcomed by name on a reactive LED screen installation covering the full width of the entry wall. A large lunch café was created with a décor scheme that incorporated custom-built, ceiling-high steel LED frames draped with foliage to create smaller, intimate restaurant-style spaces that displayed both technology and nature.
A series of breakout sessions presented content targeted to attendees’ varied interests, while imagery displayed throughout the venue showcased real-life applications of how products designed to empower developers help to unleash the power of data and reimagine possibilities that will improve our world.
Every element of Microsoft Connect(); from registration, breakfast and keynote, to lunch and evening cocktails, were custom-designed to communicate exacting brand messaging and to deliver a high-touch guest experience to this important audience. The keynote and breakout sessions were livestreamed through an onsite studio built for this purpose and content was watched online by millions around the world.
Empire is proud to collaborate with Microsoft on this annual, top-tier business communication event.
To view excerpts of Connect(); 2017, please visit https://www.microsoft.com/connectevent
