Don Felder Headlines in Dallas
Few songs command a room like “Hotel California” performed by a former lead guitarist of the Eagles, Don Felder. For a private corporate event in Dallas, our team recommended and secured the legendary guitarist to deliver a headline moment that felt intimate, high-impact, and unforgettable. Felder performed Eagles classics including “Already Gone,” “One of These Nights,” and “Life in the Fast Lane,” closing with “Hotel California” on his signature double-neck guitar.
The experience extended beyond the stage with a post-show meet and greet, where Felder signed memorabilia and handed out custom guitar picks to guests. Our team led talent strategy, booking, and onsite execution, delivering a seamless entertainment moment that elevated the event and left a lasting impression.
Guests received their first taste of technological innovation at registration, where they were welcomed by name on a reactive LED screen installation covering the full width of the entry wall. A large lunch café was created with a décor scheme that incorporated custom-built, ceiling-high steel LED frames draped with foliage to create smaller, intimate restaurant-style spaces that displayed both technology and nature.
A series of breakout sessions presented content targeted to attendees’ varied interests, while imagery displayed throughout the venue showcased real-life applications of how products designed to empower developers help to unleash the power of data and reimagine possibilities that will improve our world.
Every element of Microsoft Connect(); from registration, breakfast and keynote, to lunch and evening cocktails, were custom-designed to communicate exacting brand messaging and to deliver a high-touch guest experience to this important audience. The keynote and breakout sessions were livestreamed through an onsite studio built for this purpose and content was watched online by millions around the world.
Empire is proud to collaborate with Microsoft on this annual, top-tier business communication event.
To view excerpts of Connect(); 2017, please visit https://www.microsoft.com/connectevent
