FIFA Museum Presented By Hyundai
Football's global legacy took center stage at Rockefeller Center as the FIFA Museum brought its celebrated collection to New York City for a six-week immersive pop-up. Welcoming more than 2,000 visitors each day, the experience invited fans, families, and tourists to explore the sport beyond the pitch through history, culture, and storytelling.
Legacies of Champions celebrates every FIFA World Cup™ since 1930 with iconic moments, legendary players, and original artifacts. The exhibition features treasures from Pelé, Cristiano Ronaldo, and Lionel Messi, jerseys from all 48 FIFA World Cup 2026™ teams, the official FIFA World Cup 2026™ Trophy, and the Wall of Champions honoring every World Cup winner as well as an outdoor Fan Village immersive experience.
Designed to connect people through football, the experience blended museum-quality exhibitions, immersive audiovisual moments, and interactive storytelling celebrating the game's lasting impact across generations and cultures. As the FIFA Museum's exclusive presenting partner for exhibitions hosted in FIFA World Cup countries, Hyundai Motor was featured throughout the Legacies of Champions experience, highlighting its long-standing support of the tournament and fan engagement worldwide.
The pop-up extended the FIFA Museum beyond its permanent home in Zurich, transforming one of New York City's most iconic landmarks into a celebration of the world's game.
Guests received their first taste of technological innovation at registration, where they were welcomed by name on a reactive LED screen installation covering the full width of the entry wall. A large lunch café was created with a décor scheme that incorporated custom-built, ceiling-high steel LED frames draped with foliage to create smaller, intimate restaurant-style spaces that displayed both technology and nature.
A series of breakout sessions presented content targeted to attendees’ varied interests, while imagery displayed throughout the venue showcased real-life applications of how products designed to empower developers help to unleash the power of data and reimagine possibilities that will improve our world.
Every element of Microsoft Connect(); from registration, breakfast and keynote, to lunch and evening cocktails, were custom-designed to communicate exacting brand messaging and to deliver a high-touch guest experience to this important audience. The keynote and breakout sessions were livestreamed through an onsite studio built for this purpose and content was watched online by millions around the world.
Empire is proud to collaborate with Microsoft on this annual, top-tier business communication event.
To view excerpts of Connect(); 2017, please visit https://www.microsoft.com/connectevent
