Goo Goo Dolls Headline an Exclusive Corporate Finale in Las Vegas
For the closing celebration of a major global technology company’s annual conference, Empire helped cap off the week with a high energy closing concert by the iconic Goo Goo Dolls at The Mandalay Bay Convention Center in Las Vegas.
The evening opened with a DJ set by Freddy B, also secured by Empire, who expertly built the atmosphere and set the tone for the main event.
The Goo Goo Dolls followed with a high-impact performance, playing all of their greatest hits, such as “Slide” and “Black Balloon,” alongside the band’s definitive anthem, “Iris.”
Empire managed all aspects of talent booking, technical production, and onsite logistics, ensuring that the transition from a week-long conference to a rock performance was both seamless and unforgettable.
Guests received their first taste of technological innovation at registration, where they were welcomed by name on a reactive LED screen installation covering the full width of the entry wall. A large lunch café was created with a décor scheme that incorporated custom-built, ceiling-high steel LED frames draped with foliage to create smaller, intimate restaurant-style spaces that displayed both technology and nature.
A series of breakout sessions presented content targeted to attendees’ varied interests, while imagery displayed throughout the venue showcased real-life applications of how products designed to empower developers help to unleash the power of data and reimagine possibilities that will improve our world.
Every element of Microsoft Connect(); from registration, breakfast and keynote, to lunch and evening cocktails, were custom-designed to communicate exacting brand messaging and to deliver a high-touch guest experience to this important audience. The keynote and breakout sessions were livestreamed through an onsite studio built for this purpose and content was watched online by millions around the world.
Empire is proud to collaborate with Microsoft on this annual, top-tier business communication event.
To view excerpts of Connect(); 2017, please visit https://www.microsoft.com/connectevent
