Grayscale Crypto Connect National Series
Grayscale Investments hosted the Crypto Connect Series, a nationwide seven city tour of events convening wealth managers, investment advisors, and financial professionals for engaging conversations around digital assets, market trends, and innovations in portfolio strategies for integrating digital assets into advised portfolios.
From Miami and Dallas to San Francisco, St. Louis, and Pittsburgh, the gatherings brought together industry experts and financial decision makers for discussions on digital asset adoption, portfolio construction, and emerging market opportunities. Speakers from organizations including Coinbase Institutional, the Solana Foundation, Echo45 Advisors, and Pasadena Private Wealth helped drive meaningful conversations and peer connection.
The invitation-only series reinforced Grayscale Investments' position as a leading voice in the evolving investment landscape of digital and crypto investing.
Our team managed logistics, production, speaker coordination, and onsite execution across multiple markets, delivering a seamless event series that elevated Grayscale's thought leadership and strengthened engagement with key financial audiences.
Guests received their first taste of technological innovation at registration, where they were welcomed by name on a reactive LED screen installation covering the full width of the entry wall. A large lunch café was created with a décor scheme that incorporated custom-built, ceiling-high steel LED frames draped with foliage to create smaller, intimate restaurant-style spaces that displayed both technology and nature.
A series of breakout sessions presented content targeted to attendees’ varied interests, while imagery displayed throughout the venue showcased real-life applications of how products designed to empower developers help to unleash the power of data and reimagine possibilities that will improve our world.
Every element of Microsoft Connect(); from registration, breakfast and keynote, to lunch and evening cocktails, were custom-designed to communicate exacting brand messaging and to deliver a high-touch guest experience to this important audience. The keynote and breakout sessions were livestreamed through an onsite studio built for this purpose and content was watched online by millions around the world.
Empire is proud to collaborate with Microsoft on this annual, top-tier business communication event.
To view excerpts of Connect(); 2017, please visit https://www.microsoft.com/connectevent
