Legora Legal Week Activation
At Legalweek, Legora set out to turn a traditional conference booth into a branded destination designed to spark conversation, showcase its platform, and build meaningful connections with clients and prospective customers.
Our team led the concept, design, and production of a fully customized environment that invited attendees to engage with the brand in a more relaxed and interactive setting. A custom built bar, LED screen, demo stations, and branded merchandise display created a welcoming space for product discovery and conversation. Beyond the convention floor, we extended the experience with “Side Bar,” an exclusive cocktail reception at Papa San for employees and clients. Peruvian passed bites, a branded Bon Bon cart, and a live monogram station where guests personalized leather luggage tags created memorable brand moments that deepened connection with the Legora community.
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Guests received their first taste of technological innovation at registration, where they were welcomed by name on a reactive LED screen installation covering the full width of the entry wall. A large lunch café was created with a décor scheme that incorporated custom-built, ceiling-high steel LED frames draped with foliage to create smaller, intimate restaurant-style spaces that displayed both technology and nature.
A series of breakout sessions presented content targeted to attendees’ varied interests, while imagery displayed throughout the venue showcased real-life applications of how products designed to empower developers help to unleash the power of data and reimagine possibilities that will improve our world.
Every element of Microsoft Connect(); from registration, breakfast and keynote, to lunch and evening cocktails, were custom-designed to communicate exacting brand messaging and to deliver a high-touch guest experience to this important audience. The keynote and breakout sessions were livestreamed through an onsite studio built for this purpose and content was watched online by millions around the world.
Empire is proud to collaborate with Microsoft on this annual, top-tier business communication event.
To view excerpts of Connect(); 2017, please visit https://www.microsoft.com/connectevent
