Legora Precedent NY

Beneath the Guggenheim’s iconic spiral, the future of legal practice took center stage. For its second annual Precedent summit, Legora welcomed 280 guests to explore how emerging AI is reshaping the legal industry, and we built a week of experiences worthy of that conversation.

Every detail was designed to carry guests from big ideas to shared celebration. A fully custom registration tent set the tone on arrival, and inside the museum’s theater, speakers explored the rise of AI in the legal industry, anchored by a keynote from Legora CEO, Max Junestrand. The conversation then spilled into the rotunda, transformed with a fully custom bar and DJ booth, where a vinyl DJ spun over cocktails and passed bites. The night’s defining moment arrived unannounced: a surprise performance by a 28-piece choir, its sound filling the spiral above. Behind the scenes, a full still and video content team captured and edited in real time, so the story was ready to share while the night was still unfolding.

Precedent anchored a larger program. Earlier in the week, we produced two days of Customer Advisory Board programming, bringing C-suite leaders together for full-day sessions followed by dinners at The Grill and ILILI. After the summit, the experience continued with a VIP dinner at Lobster Club and Side Bar, an after-party networking event at the Domino Room on the Upper West Side.

From production and fabrication to design assistance, talent, and catering, our team delivered a seamless, multi-day experience that brought Legora’s vision for AI in law to life.

Photo Credits: Getty Images and Sean T. Smith Photography