Legora's Precedent Summit & U.S. Launch
To mark its U.S. launch, Legora brought together 200 senior leaders from top law firms to Precedent, an exclusive summit exploring how AI is redefining the legal industry.
Our team led production, logistics, and design, ensuring every element—from guest flow to creative finishes—was thoughtfully planned to reflect the brand’s modern identity and create a cohesive, high-impact environment.
Moderated by Nilay Patel, Editor-in-Chief of The Verge, the program featured headline conversations with leaders from OpenAI, Anthropic, and top global firms. Guests then enjoyed curated dinners across Tribeca and a lively afterparty at Kabin, with custom vinyl records as bespoke gifts that added a personal touch to an evening celebrating innovation, connection, and Legora’s U.S. debut.
The result was a seamless, high-impact launch that positioned Legora at the forefront of legal innovation and set the precedent for its growing global presence.
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Guests received their first taste of technological innovation at registration, where they were welcomed by name on a reactive LED screen installation covering the full width of the entry wall. A large lunch café was created with a décor scheme that incorporated custom-built, ceiling-high steel LED frames draped with foliage to create smaller, intimate restaurant-style spaces that displayed both technology and nature.
A series of breakout sessions presented content targeted to attendees’ varied interests, while imagery displayed throughout the venue showcased real-life applications of how products designed to empower developers help to unleash the power of data and reimagine possibilities that will improve our world.
Every element of Microsoft Connect(); from registration, breakfast and keynote, to lunch and evening cocktails, were custom-designed to communicate exacting brand messaging and to deliver a high-touch guest experience to this important audience. The keynote and breakout sessions were livestreamed through an onsite studio built for this purpose and content was watched online by millions around the world.
Empire is proud to collaborate with Microsoft on this annual, top-tier business communication event.
To view excerpts of Connect(); 2017, please visit https://www.microsoft.com/connectevent
