Meghan Trainor Takes the Stage in London
Grammy Award–winning pop star Meghan Trainor took the stage for a private event in London. From securing her appearance to producing the performance, our team also coordinated an intimate pre-show meet & greet with VIPs, creating a seamless and memorable experience for all guests.
Performing alongside six dancers, Meghan delivered a dynamic 60-minute set featuring chart-topping hits like “All About That Bass” and “Dear Future Husband.”
Her high-energy show kept the 900-person audience engaged from start to finish, with crowd interaction and selfies that made the night unforgettable.
Guests received their first taste of technological innovation at registration, where they were welcomed by name on a reactive LED screen installation covering the full width of the entry wall. A large lunch café was created with a décor scheme that incorporated custom-built, ceiling-high steel LED frames draped with foliage to create smaller, intimate restaurant-style spaces that displayed both technology and nature.
A series of breakout sessions presented content targeted to attendees’ varied interests, while imagery displayed throughout the venue showcased real-life applications of how products designed to empower developers help to unleash the power of data and reimagine possibilities that will improve our world.
Every element of Microsoft Connect(); from registration, breakfast and keynote, to lunch and evening cocktails, were custom-designed to communicate exacting brand messaging and to deliver a high-touch guest experience to this important audience. The keynote and breakout sessions were livestreamed through an onsite studio built for this purpose and content was watched online by millions around the world.
Empire is proud to collaborate with Microsoft on this annual, top-tier business communication event.
To view excerpts of Connect(); 2017, please visit https://www.microsoft.com/connectevent
