Multi-City FIFA World Cup Hospitality Experience
As the world gathered for the FIFA World Cup, this corporate hospitality program transformed the tournament into an opportunity to strengthen relationships through unforgettable shared experiences. Inspired by the brand's "Inspiration Connects Us All" campaign, our team designed and delivered a premium hospitality program spanning Los Angeles and Dallas, producing 15 bespoke events over two months for the brand’s most valued global partners, VIPs, customers, and influencers.
Every touchpoint was intentionally curated to celebrate the culture, energy, and character of each host city. Guests enjoyed exclusive access to private tours at Hauser & Wirth, the Fort Worth Stockyards, and the Kimbell Art Museum, alongside standout culinary experiences including lunch at Manuela, a private Malibu yacht charter with a personal chef, immersive screenings at COSM in Los Angeles and Dallas, and premium FIFA World Cup match hospitality. The program culminated with two signature evenings, an intimate gala dinner for 40 VIP guests at the InterContinental Los Angeles and a celebratory event at Terry Black's BBQ honoring the brand’s top dealers.
Our team managed every aspect of the multi city experience, from creative production and technical execution to entertainment, catering, venue operations, and guest experience. The result was a seamless hospitality program that extended far beyond the matches, bringing this campaign to life through meaningful moments, elevated experiences, and lasting connections with its global community.
Guests received their first taste of technological innovation at registration, where they were welcomed by name on a reactive LED screen installation covering the full width of the entry wall. A large lunch café was created with a décor scheme that incorporated custom-built, ceiling-high steel LED frames draped with foliage to create smaller, intimate restaurant-style spaces that displayed both technology and nature.
A series of breakout sessions presented content targeted to attendees’ varied interests, while imagery displayed throughout the venue showcased real-life applications of how products designed to empower developers help to unleash the power of data and reimagine possibilities that will improve our world.
Every element of Microsoft Connect(); from registration, breakfast and keynote, to lunch and evening cocktails, were custom-designed to communicate exacting brand messaging and to deliver a high-touch guest experience to this important audience. The keynote and breakout sessions were livestreamed through an onsite studio built for this purpose and content was watched online by millions around the world.
Empire is proud to collaborate with Microsoft on this annual, top-tier business communication event.
To view excerpts of Connect(); 2017, please visit https://www.microsoft.com/connectevent
