Roger Dubuis “Excalibur The Kabuto Legacy” Launch

To introduce Roger Dubuis’ new timepiece, “Excalibur The Kabuto Legacy,” our team produced a two-day launch at Happo-en’s Hakuhokan in Tokyo. The event welcomed VIP guests and media into the world of the watch and the Japanese armor that inspired its design.

Guests arrived through a garden adorned with Roger Dubuis noren curtains and traditional lanterns. Inside, vivid blue lighting complemented Hakuhokan’s intricate wooden architecture, creating a striking setting for displays of Japanese armor and the new timepiece. Brand presentations were followed by opportunities for guests to handle the watch and explore its details firsthand.

During dinner, a Renjishi dance and a chef’s performance using traditional Japanese kitchen knives brought Roger Dubuis’ bold aesthetic tolife.

Our team brought together spatial design, lighting, entertainment, and the guest experience to create a cohesive setting for the “Excalibur The Kabuto Legacy” launch.