Sheryl Crow Performs Live for Private Event
For an exclusive corporate gathering of 250 guests, our team secured Grammy Award winning artist and Rock and Roll Hall of Fame inductee Sheryl Crow for a rare and intimate acoustic performance that elevated the evening beyond the traditional conference experience.
Ahead of the performance, Crow joined guests for a private meet and greet, creating a memorable and highly personal moment before taking the stage. She then delivered special acoustic arrangements of some of her most iconic hits, including “If It Makes You Happy,” “Soak Up The Sun,” “All I Wanna Do,” and “Every Day Is a Winding Road.”
With only weeks to execute, our team led talent strategy, negotiations, contracting, and full production advancement, seamlessly managing the experience from booking through showtime.
Guests received their first taste of technological innovation at registration, where they were welcomed by name on a reactive LED screen installation covering the full width of the entry wall. A large lunch café was created with a décor scheme that incorporated custom-built, ceiling-high steel LED frames draped with foliage to create smaller, intimate restaurant-style spaces that displayed both technology and nature.
A series of breakout sessions presented content targeted to attendees’ varied interests, while imagery displayed throughout the venue showcased real-life applications of how products designed to empower developers help to unleash the power of data and reimagine possibilities that will improve our world.
Every element of Microsoft Connect(); from registration, breakfast and keynote, to lunch and evening cocktails, were custom-designed to communicate exacting brand messaging and to deliver a high-touch guest experience to this important audience. The keynote and breakout sessions were livestreamed through an onsite studio built for this purpose and content was watched online by millions around the world.
Empire is proud to collaborate with Microsoft on this annual, top-tier business communication event.
To view excerpts of Connect(); 2017, please visit https://www.microsoft.com/connectevent
