Sirius XM's Newfront

Big names, big ideas, and the power of audio took center stage as SiriusXM brought its Built With Audio experience to New York City. Following a successful collaboration on the brand’s first-ever NewFront, our team reunited with SiriusXM to deliver a dynamic showcase for 600 attendees, bringing together advertising innovation, podcast culture, and live entertainment.

Hosted at the Perelman Performing Arts Center, the program spotlighted SiriusXM’s expanding partnership with YouTube and the competitive advantages of AdsWizz, alongside appearances from some of the biggest names in podcasting. From Giggly Squad’s Hannah Berner and Paige DeSorbo to Stavros Halkias, WWE’s The Miz and The Bella Twins, and more, the stage was packed with talent.

Grammy Award-winning Leon Bridges brought the house down with a four-song live performance, complete with a horn section and DJ, before the celebration continued with a reception featuring DJ Samantha Ronson and guests including Conan O’Brien.

Blending industry insights, podcast culture, and live entertainment, our team helped SiriusXM turn the power of audio into a live experience for the second consecutive year.