Sting Headlines Corporate Gala
A longtime corporate partner engaged our team to produce an exclusive gala headlined by multi–Grammy Award-winning rock legend Sting. Held at the newly renovated Waldorf Astoria New York, the event welcomed approximately 1,500 guests for an unforgettable evening.
The evening opened with a cocktail reception and a dramatic ballroom reveal, where guests enjoyed a captivating Greatest Showman–inspired performance by French troupe Inspiration Music.
When Sting took the stage, he delivered an electrifying performance, blending iconic hits with his signature storytelling. The evening built to a powerful finale that left guests with a once-in-a-lifetime experience.
Our team was responsible for securing the artist and managing all aspects of technical production, staging, talent logistics, and stage management—delivering a flawless and unforgettable evening for both the client and their guests.
Guests received their first taste of technological innovation at registration, where they were welcomed by name on a reactive LED screen installation covering the full width of the entry wall. A large lunch café was created with a décor scheme that incorporated custom-built, ceiling-high steel LED frames draped with foliage to create smaller, intimate restaurant-style spaces that displayed both technology and nature.
A series of breakout sessions presented content targeted to attendees’ varied interests, while imagery displayed throughout the venue showcased real-life applications of how products designed to empower developers help to unleash the power of data and reimagine possibilities that will improve our world.
Every element of Microsoft Connect(); from registration, breakfast and keynote, to lunch and evening cocktails, were custom-designed to communicate exacting brand messaging and to deliver a high-touch guest experience to this important audience. The keynote and breakout sessions were livestreamed through an onsite studio built for this purpose and content was watched online by millions around the world.
Empire is proud to collaborate with Microsoft on this annual, top-tier business communication event.
To view excerpts of Connect(); 2017, please visit https://www.microsoft.com/connectevent
