Travel + Leisure World’s Best Summit
The second annual Travel + Leisure World’s Best Summit—a dynamic, two-day gathering of industry leaders and cultural tastemakers shaping the future of travel, bringing the bold T+L editorial vision to life.
Our team led production and experiential design, transforming communal spaces into meaningful moments rooted in place and purpose. A Visit Seattle-branded café featured native Washington greenery and local purveyors, while day two saw the same space refreshed with a moss-forward Travel + Leisure Co. installation—an evolving environment that mirrored the summit’s narrative arc.
Programming curated by T+L Editor-in-Chief Jacqui Gifford, the event featured a lineup of thought-provoking panels and keynotes exploring how technology, wellness, design, and storytelling continue to transform the travel landscape. Standout speakers included Tracee Ellis Ross, and Selma Blair.
The summit not only charted emerging industry currents, but also set the tone for how summit-style gatherings can meaningfully influence the future of travel.
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Guests received their first taste of technological innovation at registration, where they were welcomed by name on a reactive LED screen installation covering the full width of the entry wall. A large lunch café was created with a décor scheme that incorporated custom-built, ceiling-high steel LED frames draped with foliage to create smaller, intimate restaurant-style spaces that displayed both technology and nature.
A series of breakout sessions presented content targeted to attendees’ varied interests, while imagery displayed throughout the venue showcased real-life applications of how products designed to empower developers help to unleash the power of data and reimagine possibilities that will improve our world.
Every element of Microsoft Connect(); from registration, breakfast and keynote, to lunch and evening cocktails, were custom-designed to communicate exacting brand messaging and to deliver a high-touch guest experience to this important audience. The keynote and breakout sessions were livestreamed through an onsite studio built for this purpose and content was watched online by millions around the world.
Empire is proud to collaborate with Microsoft on this annual, top-tier business communication event.
To view excerpts of Connect(); 2017, please visit https://www.microsoft.com/connectevent
