Warner Bros. Discovery Sales Conference
WBD Sales Conference 2026 broke new ground by blending high level strategy with cinematic celebration for 300 of the company’s top sales executives. Over two days, the company’s iconic IP took center stage through a dynamic program designed to energize and align the sales organization.
Our team managed all stage content and logistics, fusing technical precision with the star power of the WBD family. The program featured an impressive roster of cultural icons. Steve Carell brought humor and insight to a conversation around upcoming IP, while Jalen Rose anchored the sports segment with a high energy look at the future of TNT Sports and live broadcasting.
Every detail was designed to transform the venue into a cinematic, camera ready environment that felt both timeless and contemporary. From white glove logistics to the seamless flow of celebrity fireside chats, the 2026 Sales Conference delivered a definitive brand statement for the future of media.
Guests received their first taste of technological innovation at registration, where they were welcomed by name on a reactive LED screen installation covering the full width of the entry wall. A large lunch café was created with a décor scheme that incorporated custom-built, ceiling-high steel LED frames draped with foliage to create smaller, intimate restaurant-style spaces that displayed both technology and nature.
A series of breakout sessions presented content targeted to attendees’ varied interests, while imagery displayed throughout the venue showcased real-life applications of how products designed to empower developers help to unleash the power of data and reimagine possibilities that will improve our world.
Every element of Microsoft Connect(); from registration, breakfast and keynote, to lunch and evening cocktails, were custom-designed to communicate exacting brand messaging and to deliver a high-touch guest experience to this important audience. The keynote and breakout sessions were livestreamed through an onsite studio built for this purpose and content was watched online by millions around the world.
Empire is proud to collaborate with Microsoft on this annual, top-tier business communication event.
To view excerpts of Connect(); 2017, please visit https://www.microsoft.com/connectevent
