Veronica Friedman

Senior Producer

Veronica began her career in television production as a Page in the NBC Page Program, cutting her teeth in the entertainment industry with assignments at Saturday Night Live and the Today Show, before moving on to work for shows at different networks including Bravo, Nickelodeon, Spike TV and more. In 2012, she segued into event and experiential production, working alongside A-List talent and contributing to many eclectic productions on both coasts including Time Magazine’s Time 100 Gala, Keep a Child Alive’s Black Ball, Happy Heart Fund’s Annual Gala, UNICEF’s World Children’s Day, Bill & Melinda Gates Foundation’s Global Grand Challenges, and various television network upfronts. She has led experiential productions for popular brands including Nike, Homegoods, Hallmark Channel, Nextdoor and was the lead producer / account manager for New York City’s well-loved public event “Summer Streets” for three consecutive years. When she’s not at work, you can find Veronica spending time with her family and friends, writing, traveling as much as possible, and extolling the virtues of being a born and bred Jersey Girl!