The Lowline Wonderland Anti-Gala
For the 4th consecutive year, Empire produced the Lowline Anti-Gala at the Lowline Lab in the Lower East Side. The Lowline Lab is a long-term laboratory and exhibit open to the public that showcases the solar technology to sustain a variety of plant life. Over 100,000 visitors have come to experience the preview of the urban underground park since its opening.
New York City officials approved plans this past summer to build the world’s first underground park in the Lower East Side. This is a huge step forward for the Lowline to convert a historic underground trolley terminal into a subterranean public space. The Lowline is targeting to open in 2021, and in order to get there they threw their annual Anti Gala fundraiser to help raise crucial funds for the project.
Approximately 225 guests were greeted into the loosely-themed Wonderland event by peculiar characters dressed as a flirtatious Cheshire Cat, slick Mad Hatter, tap dancing Tweedle Dee and Tweedle Dum, sleight-of-hand magician White Rabbit, and Playing Cards painting the roses red while walking through the mysterious fog-enchanted surroundings.
Guests made their way into a seated dinner where they enjoyed a delicious meal by Pinch followed by a performance by Hammerstep—a hip hop, beatboxing, tap-dancing duo—and a burlesque performance.
The program featured speeches by Lowline Co-Founders, Dan Barasch and James Ramsey, and Board Member Jolie Hunt, who hosted the pledge, garnering over $50,000 in proceeds that directly benefitted the building of the Lowline.
DJ JD Samson closed out the event with her cool beats that kept the party dancing into the night.
Empire is honored to serve as the Lowline’s event producers since 2013 and proud to support the creation of the world’s first cutting-edge, underground park. To learn more about the Lowline, visit http://thelowline.org/
Guests received their first taste of technological innovation at registration, where they were welcomed by name on a reactive LED screen installation covering the full width of the entry wall. A large lunch café was created with a décor scheme that incorporated custom-built, ceiling-high steel LED frames draped with foliage to create smaller, intimate restaurant-style spaces that displayed both technology and nature.
A series of breakout sessions presented content targeted to attendees’ varied interests, while imagery displayed throughout the venue showcased real-life applications of how products designed to empower developers help to unleash the power of data and reimagine possibilities that will improve our world.
Every element of Microsoft Connect(); from registration, breakfast and keynote, to lunch and evening cocktails, were custom-designed to communicate exacting brand messaging and to deliver a high-touch guest experience to this important audience. The keynote and breakout sessions were livestreamed through an onsite studio built for this purpose and content was watched online by millions around the world.
Empire is proud to collaborate with Microsoft on this annual, top-tier business communication event.
To view excerpts of Connect(); 2017, please visit https://www.microsoft.com/connectevent
