Salesforce.com's World Tour Returns to Tokyo
Every year, salesforce.com brings together businesses and technology leaders who are focused on opportunities in cloud-based and mobile computing from Japan to Tokyo for two full days of sessions, expos, and events. Empire's Tokyo office recently produced the Japan edition of this leading technology event for the fourth year in a row.
Salesforce.com hosted over 10,000 attendees over the course of two days at the Prince Park Tower and Toranomon Hills Forum venues in Tokyo. Additionally, sessions were livestreamed to an audience of over 1.2 million.
This year’s keynote speakers included Adam Blitzer and Chief Scientist Dr. Richard Socher, with special performances by the Yoshida Brothers (a world famous Shamisen duo). There was also a special session on day one, which featured four-time Olympic Gold Medalist Kaori Yoshid and her Olympic coach, Kazuhito Sakae. The second day featured a special session in which Japanese major league baseball player, Norichika Aoki, was invited to talk with Shinichi Koide, Salesforce Japan’s CEO.
This year’s exhibition hall was completely redesigned and rebranded, representing a substantial evolution from the prior year and a new experience for the audience. The Toranomon Hills Forum, the hub for developer experts, was also redesigned and rebranded as a Developer Forest.
Empire’s Tokyo-based Asia division was responsible for all event design, production, and management, including technical production and coordination.
Empire is a leading producer of global conferences and events in the Asian region and serves as the partner of choice for some of the world’s most sophisticated technology companies to produce their premier business events.
Guests received their first taste of technological innovation at registration, where they were welcomed by name on a reactive LED screen installation covering the full width of the entry wall. A large lunch café was created with a décor scheme that incorporated custom-built, ceiling-high steel LED frames draped with foliage to create smaller, intimate restaurant-style spaces that displayed both technology and nature.
A series of breakout sessions presented content targeted to attendees’ varied interests, while imagery displayed throughout the venue showcased real-life applications of how products designed to empower developers help to unleash the power of data and reimagine possibilities that will improve our world.
Every element of Microsoft Connect(); from registration, breakfast and keynote, to lunch and evening cocktails, were custom-designed to communicate exacting brand messaging and to deliver a high-touch guest experience to this important audience. The keynote and breakout sessions were livestreamed through an onsite studio built for this purpose and content was watched online by millions around the world.
Empire is proud to collaborate with Microsoft on this annual, top-tier business communication event.
To view excerpts of Connect(); 2017, please visit https://www.microsoft.com/connectevent
