The Bulgari Aurora Awards
Bulgari Japan launched the BVLGARI AVRORA AWARDS in order to recognize and celebrate women who have made an exceptional contribution to Japanese society. Named for Aurora, the Roman goddess of dawn, the Awards aim to inspire all women in Japan by drawing attention to Japanese women of intelligence, talent, creativity, and generosity who naturally bring out the radiant qualities of those around them, and shine a fresh light on society as a whole.
From initial concept through to the star-studded inaugural Awards event in Tokyo, Empire assisted Bulgari by facilitating the planning, creation, and execution of every facet of the Aurora Awards. Launched on International Women’s Day, a series of print and film interviews with the participants were published throughout the year to promote each Awardee's inspiring message to women throughout Japan.
The culmination of the year was the dazzling BVLGARI AVRORA AWARDS ceremony hosted by Bulgari Global CEO, Jean-Christophe Babin, and produced by Empire at Tokyo Midtown and the Ritz Carlton. The 10 Inspiring Women and their Recommenders, together with over 100 top celebrities and media, walked the Golden Carpet and later participated in a gala party where Awardees shared their stories in diverse fields from charity and business, through to music, cinema, and the arts. The highlight of the evening was a private concert from acclaimed guitarist, Tomoyasu Hotei, staged in tandem with a stunning Bulgari jewelry show.
Empire was honored to be intimately involved in the successful planning and launch of the BVLGARI AVRORA AWARDS, once again proving its expertise in producing high-profile events around the world. With their success, the Awards are set to become an annual event, and we look forward to more inspiring women and their stories.
Guests received their first taste of technological innovation at registration, where they were welcomed by name on a reactive LED screen installation covering the full width of the entry wall. A large lunch café was created with a décor scheme that incorporated custom-built, ceiling-high steel LED frames draped with foliage to create smaller, intimate restaurant-style spaces that displayed both technology and nature.
A series of breakout sessions presented content targeted to attendees’ varied interests, while imagery displayed throughout the venue showcased real-life applications of how products designed to empower developers help to unleash the power of data and reimagine possibilities that will improve our world.
Every element of Microsoft Connect(); from registration, breakfast and keynote, to lunch and evening cocktails, were custom-designed to communicate exacting brand messaging and to deliver a high-touch guest experience to this important audience. The keynote and breakout sessions were livestreamed through an onsite studio built for this purpose and content was watched online by millions around the world.
Empire is proud to collaborate with Microsoft on this annual, top-tier business communication event.
To view excerpts of Connect(); 2017, please visit https://www.microsoft.com/connectevent
