Casper House Pop-Up in LA
Following a successful 2015 run on Abbot Kinney in Venice, CA, online mattress retailer, Casper, opened a second pop-up shop, dubbed the“Casper House” on the “Coolest Street in America.”
Conceived as an illustrated house erected inside a brick and mortar store, this playful concept perfectly integrated Casper’s whimsical nature while providing practical & cozy areas – in the form of bedrooms – for guests to try out the Casper product line which includes mattresses, sheets, and pillows. The shop also hosted numerous events over the course of its run such as cocktail events, influencer parties, and even yoga classes! Interior walls were built on castors to provide flexibility for the space to function for multiple purposes.
The initial two-month Summer run was so successful that Casper extended the project to eight months to run through the holidays!
Learn more on Casper's blog here
Guests received their first taste of technological innovation at registration, where they were welcomed by name on a reactive LED screen installation covering the full width of the entry wall. A large lunch café was created with a décor scheme that incorporated custom-built, ceiling-high steel LED frames draped with foliage to create smaller, intimate restaurant-style spaces that displayed both technology and nature.
A series of breakout sessions presented content targeted to attendees’ varied interests, while imagery displayed throughout the venue showcased real-life applications of how products designed to empower developers help to unleash the power of data and reimagine possibilities that will improve our world.
Every element of Microsoft Connect(); from registration, breakfast and keynote, to lunch and evening cocktails, were custom-designed to communicate exacting brand messaging and to deliver a high-touch guest experience to this important audience. The keynote and breakout sessions were livestreamed through an onsite studio built for this purpose and content was watched online by millions around the world.
Empire is proud to collaborate with Microsoft on this annual, top-tier business communication event.
To view excerpts of Connect(); 2017, please visit https://www.microsoft.com/connectevent
