The TIME 100 Gala featuring Taylor Swift, Khalid, and Questlove
For the 10th year, Empire was proud to serve once again as the producer of the TIME 100 Gala, which took place at the Frederick P. Rose Hall, Home of Jazz at Lincoln Center. Each year, TIME publishes the TIME 100: a list of the world’s most influential people. To celebrate this highly-anticipated issue, TIME hosts an exclusive gala event in New York City attended by current and past TIME 100 honorees. With its extraordinary mix of world leaders, innovators, and celebrities, the TIME 100 Gala is globally recognized as one of the most prestigious annual events.
As in past years, the 2019 TIME 100 was attended by a who’s who of global icons from industry, culture, sports, fashion and politics. Participants and performers at this year’s Gala included Taylor Swift, Khalid, Dwayne Johnson aka “The Rock”, Sandra Oh, Hasan Minhaj, Maria Ressa, and Fred Swaniker, as well as Editor-in-Chief and CEO of TIME, Edward Felsenthal, Mia Tramz, and Dan Macsai.
Among the notable attendees this year were Speaker of the House, Nancy Pelosi, Glenn Close, Brie Larson, Rami Malek, Emilia Clarke, Gayle King, Naomi Campbell, Ryan Murphy, Alex Morgan, Jimmy Fallon, John Oliver, Adam Rippon, Trevor Noah, Julianne Moore, Martha Stewart, Arianna Huffington, Martha Hunt, Jane Goodall, Janet Mock, Lee Daniels, Tarana Burke, Yalitza Aparicio, Lynn Nottage, and Chip and Joanna Gaines.
The Gala featured an extensive red carpet on two floors, an elegant cocktail reception featuring music by Peter and the Master Keys (over which was flown a ‘photo chandelier’ of Time 100 honorees), a seated dinner and program that combined remarks, musical performances, and toasts by some of the evening’s honorees, and an afterparty with Questlove. This year’s Gala was sponsored by Cadillac, Citi, JaneWalker by Johnnie Walker, Amazon Alexa, and United Airlines.
The TIME 100 drew extensive global media coverage including NBC’s Today Show, CBS This Morning, FOX, Entertainment Tonight, E! News, and Access Hollywood. Additionally, the TIME 100 generates extraordinary digital reach through TIME.com, online bloggers, and social media sharing by the attendees.
With the world watching, the production of the TIME 100 requires the highest caliber of precision planning and flawless execution. Empire was proud to work closely with the TIME team to once again deliver a flawless and extraordinary evening.
As Producer, Empire’s responsibilities include event design, talent booking and coordination, staging and technical production, venue and catering logistics coordination (catering provided by Great Performances), broadcast and media facilities, stage management, staffing, front of house logistics, security and sponsor activations.
Empire is proud to continue our 10-year history with the TIME 100 Gala.
http://time.com/5573035/time-100-2019-gala/
Guests received their first taste of technological innovation at registration, where they were welcomed by name on a reactive LED screen installation covering the full width of the entry wall. A large lunch café was created with a décor scheme that incorporated custom-built, ceiling-high steel LED frames draped with foliage to create smaller, intimate restaurant-style spaces that displayed both technology and nature.
A series of breakout sessions presented content targeted to attendees’ varied interests, while imagery displayed throughout the venue showcased real-life applications of how products designed to empower developers help to unleash the power of data and reimagine possibilities that will improve our world.
Every element of Microsoft Connect(); from registration, breakfast and keynote, to lunch and evening cocktails, were custom-designed to communicate exacting brand messaging and to deliver a high-touch guest experience to this important audience. The keynote and breakout sessions were livestreamed through an onsite studio built for this purpose and content was watched online by millions around the world.
Empire is proud to collaborate with Microsoft on this annual, top-tier business communication event.
To view excerpts of Connect(); 2017, please visit https://www.microsoft.com/connectevent
