Solve at MIT
Empire is excited to announce that the production team behind Solve at MIT, Peak XV Global, joined the company this month. The team has produced Solve at MIT, Solve’s annual flagship event, for the past three years and just completed the 2019 event.
Solving the world’s most pressing challenges is no small goal, but that is exactly what Solve at MIT aims to do. Each year, Solve launches four challenges and convenes more than 550 leaders, innovators, and entrepreneurs from around the world on MIT’s campus to develop solutions to those challenges. Along with partnership building and intensive working sessions, Solvers gain access to more than $1 million in funding for their solutions.
Attendees from more than 28 countries are treated to plenary discussions featuring MIT President Rafael Reif, U.N. High-Level Commissioner Alaa Murabit, Inter-American Development Bank President, Luis Alberto Moreno, Schmidt Family Foundation President, Wendy Schmidt, and Crate and Barrel CEO, Neela Montgomery. This year, the opening plenary featured a moving performance by poet and musician, Lyla June, followed by a lively reception at the MIT Museum.
Over the course of three days, our team created an environment across multiple buildings on MIT’s campus conducive to information sharing, networking, and partnership building. Arriving Solvers were greeted by a full-building graphic on the windows of the iconic Kresge Auditorium. During the evenings they were invited to curated salon dinners to further their solutions and networking within the Solve community.
Our team designed plenary rooms to accommodate a variety of content, from live performances, to custom video content, to Solvers presenting their challenge solutions. This year we designed a custom wall installation in MIT’s Media Lab where five Scribit robots drew artwork for Solve attendees to enjoy throughout the conference. We designed multiple conference venues to create an intimate feel for networking while enveloping the Solve community in a branded environment and creating a seamless, multi-day experience.
Guests received their first taste of technological innovation at registration, where they were welcomed by name on a reactive LED screen installation covering the full width of the entry wall. A large lunch café was created with a décor scheme that incorporated custom-built, ceiling-high steel LED frames draped with foliage to create smaller, intimate restaurant-style spaces that displayed both technology and nature.
A series of breakout sessions presented content targeted to attendees’ varied interests, while imagery displayed throughout the venue showcased real-life applications of how products designed to empower developers help to unleash the power of data and reimagine possibilities that will improve our world.
Every element of Microsoft Connect(); from registration, breakfast and keynote, to lunch and evening cocktails, were custom-designed to communicate exacting brand messaging and to deliver a high-touch guest experience to this important audience. The keynote and breakout sessions were livestreamed through an onsite studio built for this purpose and content was watched online by millions around the world.
Empire is proud to collaborate with Microsoft on this annual, top-tier business communication event.
To view excerpts of Connect(); 2017, please visit https://www.microsoft.com/connectevent
