Estée Lauder: Beautiful Belle Wedding Weekend
As Presenting Sponsor of Wedding Weekend on Madison Avenue, EstéeLauder brought a series of fragrance-related events and activations to engage with brides to be.
The Lowell Hotel’s restaurant Majorelle provided an enchanting atmosphere for brides-to-be to engage in fun activities to help them prepare for their big days.
Brand Ambassadors offered samples of Estée Lauder fragrances, Beautiful Belle and Beautiful Belle Love. In addition, Carson Kressly from Say Yes to the Dress gave bridal consultations, guests participated in fragrance sampling and bouquet-making with Belle Fleur, and a Master Class tutorial with French it-girl, beauty blogger, and Estée Lauder Global Beauty Director, Violette.
Additionally, arranged along seven blocks of Madison Avenue’s busiest shopping areas, stood ten floral installations featuring luscious florals cascading from oversized golden gift boxes each bearing the hashtag #lovebreaksallrules.
Empire was thrilled to support Estée Lauder with this tastefully-branded, weekend-long series of chic wedding weekend activations.
Empire is a leading producer of experiential marketing events for some of the world’s most coveted luxury brands.
Guests received their first taste of technological innovation at registration, where they were welcomed by name on a reactive LED screen installation covering the full width of the entry wall. A large lunch café was created with a décor scheme that incorporated custom-built, ceiling-high steel LED frames draped with foliage to create smaller, intimate restaurant-style spaces that displayed both technology and nature.
A series of breakout sessions presented content targeted to attendees’ varied interests, while imagery displayed throughout the venue showcased real-life applications of how products designed to empower developers help to unleash the power of data and reimagine possibilities that will improve our world.
Every element of Microsoft Connect(); from registration, breakfast and keynote, to lunch and evening cocktails, were custom-designed to communicate exacting brand messaging and to deliver a high-touch guest experience to this important audience. The keynote and breakout sessions were livestreamed through an onsite studio built for this purpose and content was watched online by millions around the world.
Empire is proud to collaborate with Microsoft on this annual, top-tier business communication event.
To view excerpts of Connect(); 2017, please visit https://www.microsoft.com/connectevent
