Virtual Shibuya au 5G Halloween Festival
Shibuya is known for its epic (and often rowdy) Halloweens, when hordes of costume-clad revelers flock to the area around the world famous Scramble Crossing. This year, in order to allow for a safer and more socially distanced Halloween, Empire co-produced the “Virtual Shibuya au 5G Halloween Festival”.
Taking place on the “Virtual Shibuya” platform, authorized by Tokyo’s Shibuya Ward under the slogan #StayVirtual, Tokyo’s famous high streets of Shibuya were transformed into a Halloween entertainment showcase. The use of 5G and the latest cutting-edge technology connected the real Shibuya to a virtual space, combining digital and real worlds into an immersive experience.
Viewers tuning into “Virtual Shibuya au 5G Halloween Fes” with their own avatars had a chance to experience a variety of online events: a mystery-themed game with the virtual mayor of Shibuya, “HACHIKO”, designed by Yoshiyuki Sadamoto; a virtual costume contest; shopping for limited edition goods; and more.
Additionally, the stage hosted performances and talk shows from Kyary Pamyu Pamyu, Kento Mori, BiSH, Rinne, Nulbarich, and international DJs Ellen Alien (Berlin), Surgeon (Birmingham), Dasha Rush (Berlin), and Ken Ishii. The event also featured collaborations with NHK's Bit World, KidZania, and Netflix. “Virtual Shibuya au 5G Halloween Fes” hosted over 400,000 viewers from all over the world.
Empire is a leading producer of virtual, digital and hybrid events. Please contact us for more information on Virtual and IRL Events and to request a copy of the Empire Virtual Events Guide.
Official Youtube Channel: https://www.youtube.com/channel/UCSA9H_TGgAQC6ANogSiNa5Q
Guests received their first taste of technological innovation at registration, where they were welcomed by name on a reactive LED screen installation covering the full width of the entry wall. A large lunch café was created with a décor scheme that incorporated custom-built, ceiling-high steel LED frames draped with foliage to create smaller, intimate restaurant-style spaces that displayed both technology and nature.
A series of breakout sessions presented content targeted to attendees’ varied interests, while imagery displayed throughout the venue showcased real-life applications of how products designed to empower developers help to unleash the power of data and reimagine possibilities that will improve our world.
Every element of Microsoft Connect(); from registration, breakfast and keynote, to lunch and evening cocktails, were custom-designed to communicate exacting brand messaging and to deliver a high-touch guest experience to this important audience. The keynote and breakout sessions were livestreamed through an onsite studio built for this purpose and content was watched online by millions around the world.
Empire is proud to collaborate with Microsoft on this annual, top-tier business communication event.
To view excerpts of Connect(); 2017, please visit https://www.microsoft.com/connectevent
