Gwen Stefani’s Star-Powered Private Concert in Chicago
Pop legend Gwen Stefani ignited the iconic Chicago Theatre with an electrifying performance for a global corporation’s incentive trip, delivering a once-in-lifetime reward for top sales performers and their guests.
The evening featured Gwen Stefani performing a 75 minute set of hit after hit with her full band, vibrant dancers, stunning stage production, and electrifying theatrics that had the crowd roaring and dancing. Between songs Stefani’s warm and thoughtful remarks created a festive atmosphere that made everyone feel like one family. Guests savored premium seating and open bar service, while VIPs and executives mingled with Stefani at an exclusive pre-show meet-and-greet, taking home signed vinyl and commemorative photos.
From securing the artist and venue to managing every detail of production and logistics, we helped orchestrate a seamless, unforgettable experience for all.
Guests received their first taste of technological innovation at registration, where they were welcomed by name on a reactive LED screen installation covering the full width of the entry wall. A large lunch café was created with a décor scheme that incorporated custom-built, ceiling-high steel LED frames draped with foliage to create smaller, intimate restaurant-style spaces that displayed both technology and nature.
A series of breakout sessions presented content targeted to attendees’ varied interests, while imagery displayed throughout the venue showcased real-life applications of how products designed to empower developers help to unleash the power of data and reimagine possibilities that will improve our world.
Every element of Microsoft Connect(); from registration, breakfast and keynote, to lunch and evening cocktails, were custom-designed to communicate exacting brand messaging and to deliver a high-touch guest experience to this important audience. The keynote and breakout sessions were livestreamed through an onsite studio built for this purpose and content was watched online by millions around the world.
Empire is proud to collaborate with Microsoft on this annual, top-tier business communication event.
To view excerpts of Connect(); 2017, please visit https://www.microsoft.com/connectevent
