Longchamp Japan’s “Parisian Artisans Pop-Up"
Longchamp Japan invited guests to experience the spirit of Paris through the Parisian Artisans pop-up, an immersive installation that celebrated the brand’s collaboration with French artist Constantin Liétard. Blending craftsmanship and creativity, the space captured the charm of Left Bank bookshops and Liétard’s signature blue illustrations, creating a poetic Parisian escape in the heart of Tokyo.
We partnered closely with Longchamp to bring the creative vision to life, overseeing full production, venue buildout, and custom set pieces. The team transformed the venue into a lively Parisian street scene featuring a custom ice cream cart, flower stall, and bakery collaboration with Pierre Hermé Paris. We also produced all digital and social content, extending the experience online and capturing the attention ofTokyo’s style community.
The result was a whimsical, multi-sensory environment that broughtFrench artistry to life for a modern Japanese audience.
Guests received their first taste of technological innovation at registration, where they were welcomed by name on a reactive LED screen installation covering the full width of the entry wall. A large lunch café was created with a décor scheme that incorporated custom-built, ceiling-high steel LED frames draped with foliage to create smaller, intimate restaurant-style spaces that displayed both technology and nature.
A series of breakout sessions presented content targeted to attendees’ varied interests, while imagery displayed throughout the venue showcased real-life applications of how products designed to empower developers help to unleash the power of data and reimagine possibilities that will improve our world.
Every element of Microsoft Connect(); from registration, breakfast and keynote, to lunch and evening cocktails, were custom-designed to communicate exacting brand messaging and to deliver a high-touch guest experience to this important audience. The keynote and breakout sessions were livestreamed through an onsite studio built for this purpose and content was watched online by millions around the world.
Empire is proud to collaborate with Microsoft on this annual, top-tier business communication event.
To view excerpts of Connect(); 2017, please visit https://www.microsoft.com/connectevent
