Longchamp “Live Green!” Summer Collection Event
To unveil its 2025 SummerCollection, French maison Longchamp hosted “LIVE GREEN!”, an elegant garden-inspired soirée atop The Tokyo EDITION, Toranomon.
Inspired by the modernParisienne’s countryside escape, the event transformed The Jade Room + GardenTerrace into a lush oasis where nature and sophistication met. Guests ,including fashion insiders and brand ambassadors, explored the collection surrounded by soft florals and golden-hour views of Tokyo Tower. A seasonal dinner featuring fresh, locally sourced ingredients reflected the maison’s commitment to sustainable luxury and effortless elegance.
We partnered with Longchamp to oversee experience design, venue coordination, and on-site operations. From concept through execution, the team delivered a seamless evening that embodied the brand’s refined aesthetic and modern French sensibility.
From the immersive setting to the exquisite dining experience, “LIVE GREEN!” offered a moment of escape and inspiration, bringing a breath of French countryside to the heart of Tokyo.
Guests received their first taste of technological innovation at registration, where they were welcomed by name on a reactive LED screen installation covering the full width of the entry wall. A large lunch café was created with a décor scheme that incorporated custom-built, ceiling-high steel LED frames draped with foliage to create smaller, intimate restaurant-style spaces that displayed both technology and nature.
A series of breakout sessions presented content targeted to attendees’ varied interests, while imagery displayed throughout the venue showcased real-life applications of how products designed to empower developers help to unleash the power of data and reimagine possibilities that will improve our world.
Every element of Microsoft Connect(); from registration, breakfast and keynote, to lunch and evening cocktails, were custom-designed to communicate exacting brand messaging and to deliver a high-touch guest experience to this important audience. The keynote and breakout sessions were livestreamed through an onsite studio built for this purpose and content was watched online by millions around the world.
Empire is proud to collaborate with Microsoft on this annual, top-tier business communication event.
To view excerpts of Connect(); 2017, please visit https://www.microsoft.com/connectevent
