SiriusXM Media UpFront
SiriusXM Media’s 2025 Upfront embodied the brand’s mission of bringing listeners closer to what they love — transforming Storied NYC into a dynamic celebration of storytelling, culture, and connection. More than 275 advertising and marketing leaders gathered for an evening that showcased SiriusXM’s most influential voices and its unmatched ability to unite audiences through sound and experience.
The program featured on-air talent including Alex Cooper, Andy Cohen, Kelly Ripa, Tinx, and Jenny Slate, each bringing the brand’s creative energy to life through captivating presentations that highlighted SiriusXM’s impact across music, podcasts, and pop culture.
The night culminated in an intimate performance by Mumford & Sons — a powerful finale that captured the emotional connection at the heart of the SiriusXM experience.
Every detail, from production design to show flow, was crafted to reflect the brand’s spirit and deliver a night that brought audiences, creators, and culture closer together.
Guests received their first taste of technological innovation at registration, where they were welcomed by name on a reactive LED screen installation covering the full width of the entry wall. A large lunch café was created with a décor scheme that incorporated custom-built, ceiling-high steel LED frames draped with foliage to create smaller, intimate restaurant-style spaces that displayed both technology and nature.
A series of breakout sessions presented content targeted to attendees’ varied interests, while imagery displayed throughout the venue showcased real-life applications of how products designed to empower developers help to unleash the power of data and reimagine possibilities that will improve our world.
Every element of Microsoft Connect(); from registration, breakfast and keynote, to lunch and evening cocktails, were custom-designed to communicate exacting brand messaging and to deliver a high-touch guest experience to this important audience. The keynote and breakout sessions were livestreamed through an onsite studio built for this purpose and content was watched online by millions around the world.
Empire is proud to collaborate with Microsoft on this annual, top-tier business communication event.
To view excerpts of Connect(); 2017, please visit https://www.microsoft.com/connectevent
