Target Together
For the second consecutive year, Empire partnered with Target to produce Target Together, a large-scale meeting for over 12,000 team members at Target Center in Minneapolis, MN.
Empire helped develop a strategic seating plan along with branded signage to accommodate the large audience. As attendees arrived, a live DJ provided entertainment while an energetic MC energized the room with bespoke pre-show activities such as live polling for real-time participation.
Following leadership remarks, the program featured a high-energy style spectacle moment which included a style partner unveiling a new fashion collaboration exclusive to Target. A surprise musical performance by a well-known artist energized the crowd, while LED wristbands worn by the audience synchronized to musical and show cues, transforming the crowd into a dynamic canvas of light. The event concluded with a holiday-themed segment, featuring leadership insights into the upcoming campaign.
Empire played an integral role in ensuring the seamless execution of Target Together 2025, collaborating closely with Target’s internal teams across technical production, guest logistics, stage production, scenic, catering, fashion show and choreography, screen content / graphics, live polling integration, LED wristband synchronization, artist coordination, and stage management for leadership remarks. Empire was honored to contribute to the program and overall success of the event.
Guests received their first taste of technological innovation at registration, where they were welcomed by name on a reactive LED screen installation covering the full width of the entry wall. A large lunch café was created with a décor scheme that incorporated custom-built, ceiling-high steel LED frames draped with foliage to create smaller, intimate restaurant-style spaces that displayed both technology and nature.
A series of breakout sessions presented content targeted to attendees’ varied interests, while imagery displayed throughout the venue showcased real-life applications of how products designed to empower developers help to unleash the power of data and reimagine possibilities that will improve our world.
Every element of Microsoft Connect(); from registration, breakfast and keynote, to lunch and evening cocktails, were custom-designed to communicate exacting brand messaging and to deliver a high-touch guest experience to this important audience. The keynote and breakout sessions were livestreamed through an onsite studio built for this purpose and content was watched online by millions around the world.
Empire is proud to collaborate with Microsoft on this annual, top-tier business communication event.
To view excerpts of Connect(); 2017, please visit https://www.microsoft.com/connectevent
