What Were Producing

Empire Brings The National Geographic Channel To Life with an Innovative Upfront Event at Metrazur

Empire Brings The National Geographic Channel To Life with an Innovative Upfront Event at Metrazur

New York City, NY

March 2005

When the National Geographic Channel sought to bring their channel to life and to express their message of "The Difference Revealed" to their target audience of advertisers and media buyers, they turned to Empire Entertainment to make it all happen. Working to the client's brief to secure a location that had plenty to reveal, Empire was able to secure Charlie Palmer's Metrazur space, located on the East Balcony of the historic Grand Central Terminal. The event space was designed with a beautiful lighting plan that up-lit the Terminal's 100-foot walls in the Channel's colors of red & yellow. Red & yellow floral displays, votive candles and fabrics complemented a giant 18' wide X 7' high lighted logo billboard that overlooked the main concourse of the terminal from atop the venue's marble stairs which were modeled after those at the Paris Opera House. Inside the cocktail area, Empire designed and created a series of "Video Tables" consisting of 51" flat-screen monitors built to display face up inside cocktail tables made of material that matched the marble of the terminal's grand staircases. These six bar-height Video Tables were capped with a non-scratch Lucite surface and surrounded with bar stools. Empire created a series of yellow and red animations for these tables to tie-in with the lighting and decor in the venue. The tables were also used to display the presentation, and to loop 'video wallpaper,' an animated logo and a slide show of National Geographic Channel images throughout the event.

To complement the amazing food and specialty cocktails provided by Metrazur, Empire arranged to have two large ice sculptures created for the bars: one of a tornado and one of a volcano that emitted dry-ice steam from its caldera. To promote the channel's programming, there were a series of interactive activities, each themed to a different series or special. For Relentless Enemies, an animal station featured a red kangaroo, a black leopard cub, two Syrian black bear cubs, and a 5' green iguana. Handlers fed and cradled the animals and answered questions from guests. A large-scale version of the Operation game with a life-size Bigfoot called "Yeti Operation," was a fun a tie-in to the channel's "Is It Real?" series.

The channel promoted its Spartacus special with a photo booth, where guests donned gladiator, Athenian citizen, and other costumes and posed for digital snapshots printed on-site. A sculptor created small-scale versions of famous buildings and ships featured in the "Mega Structures" series out of white clay. Also on hand was a space-themed ride to promote "The Space Race."As an extra special treat, Empire arranged for guests to have special VIP tours led by Grand Central chief historian, Dan Brucker, which included Grand Central's top secret underground power station, Manhattan's deepest point, which will be featured in the channel's Inside Grand Central special. Following a presentation of channel programming by senior executives, guests were beckoned to the balconies, where Empire had arranged for a choreographed stunt featuring 36 people to suddenly unfurl yellow strips of fabric on the floor of the terminal to create the shape of National Geographic's yellow border logo. The perfectly timed stunt generated spontaneous applause. In the words of the client, the well-attended event "Was truly a unique experience for our guests. It even caught the attention of local and national media."

Empire is a leading producer of event marketing programs and is an essential partner to businesses seeking to create experiential, tangible and interactive representations of their brands.

Empire's Japan Office Helps NTT Docomo Market a New Mobile Phone With Humorous Film Project

Empire's Japan Office Helps NTT Docomo Market a New Mobile Phone With Humorous Film Project

Tokyo, Japan

March 2005

When Hakuhodo DY Media Partners (an affiliate of Hakuhodo - Japan's 2nd largest advertising agency) contacted Empire's offices in Tokyo, Japan to help them create and develop concepts for a series of short films that their client NTT Docomo (largest wireless carrier in Japan) could use as the central piece for the launch of the stylish new Sony premini-II phone, Empire knew exactly what to do.Working with the client, Empire identified and contracted Jordan Rubin, an accomplished comedy writer for such comedy television shows as Comedy Central's "The Man Show" & "Crank Yankers" and NBC's "Last Call with Carson Daly," to develop concepts for the series of vido shorts.

Empire then helped to translate the comedy and worked with a Japanese director, writer and local production team in Tokyo to localized the humor for the campaign. The comedic shorts focused on both style and comedy and helped make sales points about the stylish Sony premini-II phone. The short movies were launched in serial volumes to maintain interest throughout the launch period of the new phone. To view the clips and see Jordan Rubin's profile, visit http://premini.tv

Empire Entertainment's Tokyo office is a fast growing resource of talent, speakers and integrated production and creative services for Japanese clients earching for talent from outside Japan as well as for all corporations looking to execute projects in Japan, China, Korea and throughout Asia.

Empire Delivers Superstar Queen of Disco Donna Summer for Four Incentive Program Concerts

Empire Delivers Superstar Queen of Disco Donna Summer for Four Incentive Program Concerts

Miami, FL

March 2005

When a multinational corporation hired a leading production company, DEVLINHAIR Productions, Inc., to plan and produce one of their largest annual sales incentive meetings, they then turned to Empire Entertainment for help in securing the evening headline entertainment. The client wanted an upbeat, headline performer who could deliver a fun, dance-oriented show that would include many hits familiar to an international audience. Through Empire's longstanding relationships with talent, Empire was able to deliver the Queen of Disco, Donna Summer, to perform four outstanding dance concerts for audiences of approximately 900 guests each. And what spectacular concerts they were. Singing a 75 minute show including such hits as "Last Dance," "MacArthur Park," "Hot Stuff," "Bad Girls" and "On the Radio," Donna Summer had the crowd up from their dinner tables and dancing within minutes. The guests were so thrilled with Donna Summer's performance, that she was rated one of the best performers they have ever had for this annual program.

Empire is the leading source of headline entertainment for corporate meetings and events and often works in partnership with production companies from around the world to assist them with identifying, booking, contracting and producing headline talent of every type.

Winter Wonderland Party Featuring the Stars of Syndicated Television

Winter Wonderland Party Featuring the Stars of Syndicated Television

New York City, NY

March 2005

For the third straight year, the Syndicated National Television Association turned to Empire Entertainment to help them close their day of presentations to the New York advertising community with an amazing, star-studded party. The Syndicated Network Television Association, whose members include Buena Vista Television, King World, NBC Universal, Paramount, Tribune Entertainment, TwentiethTelevision, Warner Brothers, MGM and Entertainment Studios, again chose Empire Entertainment to produce their main event, a dinner and cocktail event that followed their day of presenting their 2005 programming offerings.

The event, which took place in the ballrooms & foyer of the New York Grand Hyatt, was designed to fulfill the client's vision of a winter wonderland. Empire worked with designer Michael Kowalski to create a cool winter vision that heated up into the hot party of the Upfront season. Upon arrival, guests walked into the ballroom, which had been mostly re-carpeted in white. The first vision was a colonnade of tall, silver birch trees lit in blue and white that led to a giant towering ice sculpture. A giant white curtain served as a wintry backdrop. Throughout the space large, white bars, white table settings and chair covers, white stages and furnishings decorated with white floral arrangements lit with winter blue completed the winter vision.

On one stage pianist Bill Graves performed on a white piano, and on another DJ David Chang laid down a dance track for the evening behind a white DJ console. A vodka bar staffed by female vodka specialists served a selection of dozens of vodkas by pouring them through a giant, ice vodka luge track. Empire also provided a 4-screen video projection system that ran changing slideshows of the various programs being promoted by the partner companies and also served to put guests on the big screens while they mingled with the various television stars attending. The 600 - 800 attendees ate, drank, danced and mingled with some of the hottest stars of syndicated television including Ellen Degeneres, Tyra Banks, Regis Philbin, Chris Matthews, Tony Danza and many others.

Empire Helps NTDTV to Produce Their Second Annual Shen Yun Chinese New Year Gala Worldwide Broadcast

Empire Helps NTDTV to Produce Their Second Annual Shen Yun Chinese New Year Gala Worldwide Broadcast

M

February 2005

When NTDTV sought to produce their second annual Chinese New Year Gala event, they again turned to Empire who served as Consulting Executive Producer for the live event and global broadcast into over 200 million Mandarin-speaking homes around the world. Empire oversaw a production team of dozens of individuals and over 400 performers to present a smooth running, sold-out gala event at the Theater at Madison Square Garden. Attended by more than 5000 guests, the Gala (conducted in both English and Mandarin) included dozens of acts such as famed Chinese tenor Guimin Guan, The Empire Brass Quintet, the National Taiwan University of Art Dance Ensemble, soprano Min Jiang and the Ying Tang Lions and Dragon Troupe among many others.

The gala program took place on an enormous stage decorated with lanterns, columns and featured an enormous rear wall projection screen with animated graphics and video that set the scene for each artist perfectly. Empire's high level production guidance on this program included venue selection and contract negotiations, the development of a staffing, logistics and communications plan to coordinate the efforts of hundreds of workers and vendors on a demanding schedule, providing direction and oversight in the areas of production management and stage management and providing legal, financial and sponsorship advice throughout the course of the project. The resulting gala was a hugely successful event and the program began worldwide broadcasts and webcasts three days following the live event. NTDTV is a unique, independent broadcast network that provides Mandarin language programming around the globe. NTDTV's programming is available in tens of millions of homes in the People's Republic of China via satellite.

Empire acts as a consultant to and production partner for a variety of major televised entertainment projects each year worldwide.

Empire Delivers Former Director of the Central Intelligence Agency for High Level Executive Briefing

Empire Delivers Former Director of the Central Intelligence Agency for High Level Executive Briefing

Hualalai, Hawaii

February 2005

When the CEO of one of the world's oldest and most respected insurance companies sought a speaker for an extremely high level management group meeting, his company turned to Empire Entertainment to identify and secure the right speaker. Empire was able to deliver George Tenet, the recently retired Director of the U. S. central Intelligence Agency, to deliver a fascinating look at the geopolitical situation as it stands today in a riveting 45 minute speech. This was one of the very first bookings that George Tenet took upon leaving office. Tenet provided the management team with real insights from his unique perspective as the man at the center of U. S. intelligence for many years.

After the speech, Tenet made himself available for a lively question & answer session in which guests could receive their own briefing on the current state of world affairs from the U.S.'s foremost spymaster. In the words of the client, George Tenet was: "A smash success. Everyone enjoyed his candor , openness and intelligence. He fielded questions for at least 30 minutes after his speech. My CEO wasecstatic with his performance."

Many corporate clients around the world turn to Empire to provide the world's leading expert voices from all walks of life to inform, educate and entertain their management audiences.

Empire Joins Forces with Colin Cowie to Produce Cosmopolitan Magazine's Fun Fearless Males 2005

Empire Joins Forces with Colin Cowie to Produce Cosmopolitan Magazine's Fun Fearless Males 2005

New York City, NY

February 2005

Since 1997, event designer Colin Cowie has called upon Empire Entertainment to stage and produce A-list talent and superior audio/visual for many of the events he designs worldwide. This time, Empire was asked to provide even more support, executing not only technical production and talent handling but also implementing details of Colin Cowie's exceptional creative vision. Each year, Cosmopolitan honors a select group of women in the entertainment industry at their Fun Fearless Females luncheon and awards show. For Cosmo's 40th anniversary year, they decided instead to honor their favorite men including Josh Duhamel (Win a Date with Tad Hamilton), Kevin Bacon (Footloose), Simon Cowell (American Idol), Ben McKenzie (star of FOX's hit series "The O. C.") and David Spade (Saturday Night Live).

Colin Cowie turned what is traditionally a conventional awards luncheon for 400 into a fabulously classy and exciting spectacle. Upon arrival, guests were lead past 20' high black velour drapes which completely shrouded the dining area. During cocktails, guests enjoyed Cipriani's signature white peach Bellini's and passed hors d'oeuvres while ogling celebrity honorees as they were interviewed by Access Hollywood and other media behind a one-way black scrim, which created a voyeuristic thrill and conversation piece for star-struck guests who could see in, while the celebrities working the red carpet could not see out. Dramatic music signaled the grand reveal of the dining room as the drapes opened for guests to take their seats. The greatest set piece and stunner was a 70' long, raised, white catwalk emblazoned with "COSMOPOLITAN" in thick red letters, slicing down the center of a dining floor filled with elegant, long black tables laid out with sculptural red floral orbs on top of Pucci silk runners in vivid swirls of red, black and white.

The awards show itself was equally as compelling as the event's design. After welcoming remarks from Cosmo's Editor, Kate White, and Publisher, Donna Lagani, sexy rapper Traci Swain and songstress Kelly Levesque took to the stage to perform a specially written duet for the honorees. Appearing at the start of his custom serenade, each Fun Fearless male strut his stuff atop the white catwalk through a room full of gasping young female clients. Specially produced video segments and music kept the show's energy level high until the end.

Empire was responsible for coordinating production of décor, rentals, staging, lighting, video, sound and logistics. Empire also produced and stage-managed the awards show portion of the event by writing and calling all cues throughout the show as well as hiring the rapper and singer and commissioning the custom music and lyrics through live performance solutions group, LIVELAB. Whether producing a turnkey event or realize a client's vision to their exact specifications, Empire's flexible range of services can be applied to almost every event project.

Technology Magician Marco Tempest Draws Crowds at 2005 Consumer Electronics Show for Eastman Kodak

Technology Magician Marco Tempest Draws Crowds at 2005 Consumer Electronics Show for Eastman Kodak

Las Vegas, NV

January 2005

When ConcentricCommunications, an industry leader in corporate event marketing, trade shows and business meetings sought talent to perform for the Eastman Kodak exhibit space at the 2005 Consumer Electronics show, they tapped one-of-a-kind technology magician Marco Tempest to design a custom illusions performance that showcased a variety of Eastman Kodak products. Working closely with ConcentricCommunications, Marco designed a show that effectively drew in the crowds and captured the audience for his headline, 10-minute stage performance that combined narration, product demonstrations, visuals and amazing illusion mastery.

The show began with a 15-minute countdown of warm up sleight-of-hand magic with three magicians working the trade show floor with close-up magic that teased the stage show that was about to start. ConcentricCommunications designed a clever multi-monitor countdown that ran throughout the exhibit space that built excitement leading up to the show. Marco Tempest then took the stage and commenced a performance set to music in which he narrated messages about the Kodak products and also performed several feats of magic that left the audience awestruck. In one illusion, he passed out a series of Rubics cubes and invited the audience to scramble them however they liked and to return them to Marco on the stage. Marco then proceeded to return all of the cubes to order in just seconds before the very eyes of the audience. If that wasn't enough, Marco then took another scrambled cube and immediately adjusted another to perfectly match the scrambled cube.

In another illusion, Marco invited an audience member to select a card from an imaginary deck and to hold the card in their mind. He then took a photo using a Kodak digital, wireless camera of the audience member holding up the imaginary card and then, moment later, was able to wirelessly transmit the photo of the guest to a plasma monitor onstage, however this image showed the person with the selected card in their hands! For his finalé illusion, Marco took a photo of one of the guests and then invited audience members to select a single puzzle piece from a large box of jumbled puzzle pieces. The audience burst into applause as, time after time, Marco revealed a Kodak digital puzzle image of that audience member with one puzzle piece missing. That piece was, of course, the one that the audience member had selected. When it comes to combining technology with Magic, Marco Tempest is the world's leading technology magician.

Empire's Not For Profit Events Division Delivers Sensational Dance Concert with Kool and the Gang

Empire's Not For Profit Events Division Delivers Sensational Dance Concert with Kool and the Gang

White Plains, NY

January 2005

In 2004, Empire created a special division to work specifically to address the special needs of not for profits and charitable organizations. Headed by experienced producer Candace Sands, Empire's Not-For-Profit division provides all of Empire's usual services including site selection, event design, decor, talent acquisition and production, but also provides services unique to these events such as sponsorship sales & development, securing donated items and packages for silent and live auctions, and securing in-kind donations and gift bag items. Since its creation last year, Empire's Not-For-Profit division has produced several successful events for a variety of not-for-profit clients.

When Ronald McDonald House sought a producer for their Family Room Concert Benefit at The White Plains Performing Arts Center, Empire rose to the occasion and helped them produce a very successful fundraiser.The event, which was principally sponsored by HBO and attended by more than 400 guests, was hosted by Anthony Haden Guest and emceed by Shon Gables. The event featured both a live auction that was emceed by Rusty Burke, and a silent Auction that raised significant funds through the sale of packages such as:- An HBO Sopranos Package including 2 tickets to the Spring 2005 Premiere and After Party- A 7 day all-inclusive Royal Carribbean Cruise- A NASCAR Top 9 drivers signed posterThe McDonald's Gospel Choir performed an upbeat and inspirational set and was followed by a high energy dance concert with funk legends Kool and the Gang. Kool and the Gang's show included all of their hits such as "Celebration," "Get Down On It," and "Ladies Night."

Empire's Not-For-Profit division is a unique resource for charitable organizations of every size.

Conan O'Brien Hosts a Rare, Live Appearance at the 2005 Consumer Electronics Show

Conan O'Brien Hosts a Rare, Live Appearance at the 2005 Consumer Electronics Show

Las Vegas, NV

January 2005

Each year the consumer technology industry comes together in early January in Las Vegas for one of the largest trade events in the world, the Consumer Electronics show. At CES, hundreds of companies come to exhibit and announce the latest in new consumer electronics technology. These include every major electronics manufacturer from around the world. Just prior to the opening of the trade exhibit, certain key companies are invited to deliver keynote addresses to attendees, industry colleagues and the press. This year one of the most closely watched players in the industry was again invited to deliver a keynote address to preview their newest products and talk about their future vision for the consumer electronics industry. For this year's keynote, Empire was asked by the presenting company to help secure and manage the appearance of Conan O'Brien, the host of NBC's Late Night, to the company's CEO onstage for the presentation.

This was an especially unusual booking because Conan O'Brien rarely makes personal appearances. For the keynote presentation, held before an audience of 1200 members of the press and dignitaries including Michael Powell, Chairman of the FCC, Conan and the executive delivered an upbeat, funny and informative presentation that included an opening monologue, an interview with the executive and demonstrations of many new products and technologies.Conan O'Brien's custom-scripted monologue was hilarious and served to loosen up the crowd. The structured interview covered all of the company's business messages and content yet still managed to remain fun for the audience who enjoyed the onstage chemistry and spontaneous moments of humor and interaction. The product demonstrations provided the audience with a fun look at the products in use, especially when Conan and the executive raced each other on a new electronic game. For this program Empire handled all negotiations, contracting and logistics including flights, accommodations, ground transportation, scheduling and liaison with Conan O'Brien and his writers and producers.

Empire is the leading provider of comedy entertainment for corporate events and are constantly delivering fresh talent for business communications projects of every kind. Conan O'Brien is a uniquely talented host and comedian who will become host of NBC's Tonight Show in 2009.

Thank you! Your submission has been received!
Oops! Something went wrong while submitting the form.