What Were Producing

The Inaugural Robin Hood Investors Conference

The Inaugural Robin Hood Investors Conference

New York City, NY

November 2013

Founded 25 years ago, New York's Robin Hood is one of the most ambitious, progressive, and effective not-for-profit organizations working to eradicate poverty in New York City. When Robin Hood and key members of its board decided to create a new event to expand its already impressive reach within the investor and financial community, they engaged Empire to serve as producer for the project: the inaugural Robin Hood Investors Conference.

As with everything Robin Hood does, the Investors Conference would be innovative, bold and utterly unique. The two-day event took place at the Sheraton New York, home to the Clinton Global Initiative. The conference played host to over 750 influential investors representing virtually every major firm on Wall Street, as well as key hedge fund and private equity firms. The Conference featured an unprecedented lineup of financial leaders, presented in a series of carefully crafted keynotes, fireside chats and panel discussions. Among the many noteworthy speakers and participants were U. S. Secretaries of the Treasury; Tim Geithner, Henry Paulson, and Larry Summers, Mayor Michael Bloomberg, Ray Dalio, Howard Marks, David Einhorn, Daniel Loeb, Richard Chilton, Alan Schwartz, Mary Callahan Erdoes, Juan Enriquez, Lee Ainslee, David Tepper, Rob Citrone, John Griffin, Philippe Laffont, Laurence Fink, Barry Sternlicht, Bill Ackman, Julian Robertson, Mary Meeker, Jamie Dimon, and Jeff Bewkes. The final panel of the conference featured a conversation among two legendary investors, Stanley Druckenmiller and Robin Hood founder, Paul Tudor Jones.The conference sessions were emceed by Robin Hood's David Saltzman and Deborah Winshel.

To create a distinctive visual look unlike any other investor conference, a 100’ wide projection mapping installation that combined high resolution LED screen elements with HD front screen projection was installed in the ballroom and animated with images throughout the conference. At the end of each day, live data visualizations furnished by media partner, Bloomberg, were projected to the screens as wrap-up segments. The Investor Conference was underwritten by JPMorgan Chase so that every dollar of the tickets sold went to fund Robin Hood poverty programs. Other supporting sponsors included PepsiCo, and media partners Bloomberg and CNBC, both of whom broadcast live from the conference in temporary studios set up onsite.

This inaugural Robin Hood Investors Conference vastly exceeded its goal, raising over $5.5 million to fight poverty in New York City. Empire Entertainment was extremely proud to be chosen to serve as producer for this project, working hand-in-hand with Robin Hood's executive, creative and event teams, along with event partners First Protocol, Diversified Production Services, Performance Environment Design, Brian Oakes, Sheraton New York, and Elite Investigations. As producer, Empire was responsible for overseeing design and execution of the overall conference creative, including agenda and program content, visual design, scenic design, screen content, scripting, music, staging, branding, partners and event logistics. Additionally, Empire was responsible for all speaker coordination, communications and logistics for 50 program participants. Empire is a leading producer of innovative not-for-profit events, summits, and unique thought-leadership programs. To learn more about Robin Hood please visit www.RobinHood.org.

Sweet 16 at the Plaza Hotel Featuring Pharrell Williams

Sweet 16 at the Plaza Hotel Featuring Pharrell Williams

New York City, NY

November 2013

When the niece of one of Empire’s clients wanted to celebrate her Sweet 16 Birthday in New York City during Halloween weekend, Empire was asked to create an extraordinary costume party unlike any other Sweet 16.

To achieve the client’s vision of a Halloween Sweet 16, Empire quickly secured the Plaza Hotel’s spectacular Grand Ballroom and began working to transform the ornate space into a spooky, yet elegant lounge for 150 teenage guests.

The richly decorated ballroom was filled with large dripping candelabras of varying sizes that stood amidst groupings of tufted Victorian lounge furniture, all surrounding a giant central bar, complete with a Mocktail station with non-alcoholic juice concoctions.

Throughout the night, DJ Soul and a group of dancers in ever-changing Halloween costumes kept the crowd dancing. At one point, Thrill the World, a flash-mob zombie dance group, appeared and performed Michael Jackson’s “Thriller” with uncanny precision. To add to the magic of the night, illusionist Elliot Zimet engaged guests in unforgettable sleight-of-hand experiences. Additional activities included a make-up booth where artists were available to gross-ify, gore-ify and amplify guests' costumes, and a social media photo booth where they could instantaneously post party photos or leave with a hard copy.

The evening’s high point came when Pharrell Williams made a special birthday appearance. The famous singer-songwriter and producer serenaded the dancing crowd with his hits including “Beautiful” and “Get Lucky". His smooth voice and undeniable charisma had guests flooding the stage and dancing alongside him. He then led the crowd in singing “Happy Birthday” followed by an intimate meet and greet with the birthday girl and her closest friends and family.

Empire was proud to be a part of the evening and to help make the birthday girl’s Sweet 16 the most memorable night of her life.

EBONY Power 100 Honoring Berry Gordy Jr.

EBONY Power 100 Honoring Berry Gordy Jr.

New York City, NY

November 2013

On November 4, 2013, EBONY Magazine presented the 2nd annual EBONY Power 100 Gala, honoring the nation’s 100 most influential African-Americans. The invitation-only affair took place in New York City and Empire was honored to serve as event producer.

The gala took place at Jazz at Lincoln Center’s Frederick P. Rose Hall and was hosted by the magazine’s Chairman, Linda Johnson Rice, and CEO Desirée Rogers of Johnson Publishing Company. The red carpet saw the likes of A-listers Earvin “Magic” Johnson, Harry Belafonte, La La Anthony, Reverend Al Sharpton Jr., Victor Cruz, Chef Marcus Samuelsson, Cynthia Rowley, Lee Daniels, and Tyson Chandler.

The dinner program was emceed by Power 100 Honoree, Nick Cannon, who introduced a wide range of Motown-themed performances from talent including: jazz pianist ELEW, DJ Kiss, 10-year old piano virtuoso Joshua Mhoon, and 12-year old vocal prodigy MaeYa Carter Ryan. The evening also featured a lively number from the cast of the Broadway’s “Motown: The Musical.” To finish off the evening, the legendary Jacksons, featuring Jackie, Jermaine, Marlon and Tito, performed their greatest hits including a medley of Jackson 5 songs.

This year’s gala honored the legendary founder of Motown Records, Berry Gordy Jr., with a Lifetime Achievement Award. The 2013 Power 100 list also honored President Obama, actress Kerry Washington, Earvin "Magic" Johnson, actor Michael B. Jordan, film director Lee Daniels, chefs Marcus Samuelsson and Roblé Ali and activists Harry Belafonte and Marian Wright Edelman.

After the dinner program, guests filed into the Atrium where they were treated to an after party with a sponsored lounge by Nationwide Insurance, and music by DJ Nick Cannon. Empire responsibilities ranged from securing performing talent, overall design & décor, coordinating with the venue and catering (provided by Great Performances), branding and sponsor fulfillment, staging, sound, lighting, video projection, video documentation, talent and presenter coordination, stage management, staffing, and security.

Empire Entertainment is a leading producer of high-profile events and is proud to have been chosen to support this remarkable program for EBONY Magazine and The Johnson Publishing Company.

AMC Halloween Ad Sales Party

AMC Halloween Ad Sales Party

New York City, NY

October 2013

To celebrate Halloween, AMC once again called upon Empire to produce their first ever Ad Sales event at the eerily lit Gotham Hall in Manhattan on October 30, 2013. As the most popular cable network, AMC always delivers on their motto “Something More.”

Donning their best Halloween costumes, guests first walked through a glowing blood red room and were then directed into the grand ballroom that was full of fog, large golden candelabras, and hand carved AMC branded pumpkins. Several Walter Whites, surrounded, of course, by his meth-making minions, sipped on hot apple cider as a clique of AMC cheerleaders and Three Little Pigs wandered by. Guests indulged in hot and cold apple cider, steak frites, tuna tartare, baby back ribs, white chocolate dipped ghost strawberries and more.

Throughout the evening, living statues painted in shades of teal, blue and silver danced the night away while guests had their fortunes told and minds blown by a slick slight-of-hand magician. Guests quickly took to the dance floor to enjoy spooky music curated by Donna D’Cruz. by Prior to announcing the best costume winners, guests were treated to a surprise flash mob performance of Michael Jackson’s Halloween classic “Thriller” by a slew of zombies. After all of the ghoulish fun and dancing came to an end, guests did some trick-or-treating at AMC’s candy bar full of lots of sweets and treats.

Lowline Underground Park Anti-Gala

Lowline Underground Park Anti-Gala

New York City, NY

October 2013

The Lowline has been rapidly gaining popularity for their effort to convert a former early 20th century underground trolley terminal on Manhattan’s Lower East Side into the world’s first underground public park. It will be a new kind of public space, using solar technology for natural illumination, and cutting-edge design to capture and highlight a very special industrial space. In order to help raise crucial funding for this incredibly innovative project, the Lowline team entrusted Empire to produce their second annual Anti-Gala Benefit Dinner and Speakeasy After Party at the historic lower east side venue, the Angel Orensanz Foundation.

Empire worked closely with Lowline to create a speakeasy theme for the event, highlighting the era in which the trolley terminal was in use. When guests arrived, they were led upstairs to the balcony where they were transported back to the early 1900s with gorgeous antique décor and design including an elaborate, miniature vintage trolley re-creation. A secret entrance was provided for VIP quests where they were greeted by a costumed trolley conductor and taken on a journey back in time with the performance of a vintage barbershop quartet.

A cocktail reception for 300 guests included a three-piece banjo band, costumed performers and contortionists. Guests were then taken downstairs for the seated dinner provided by Neuman’s Kitchen and renowned chef Gabrielle Hamilton from Prune Restaurant. A spectacular menu inspired by the early 1900s included turtle soup, consommé, fresh cherrystone clams, broiled mackerel, poached stuffed chicken breasts, French peas, Duchess potatoes, thinned white asparagus, and crème de menthe parfaits for dessert.

After dinner, Lowline co-founders Dan Barasch and James Ramsey spoke and introduced a live auction that raised over $300,000 for the exciting new project. A finale performance of entertainers emerged from the crowd and led the audience into an after party speakeasy. LCD Soundsystem Phil Mossman and Pat Mahoney DJ’ed, where guests such as Diane Von Furstenberg, Lena Dunham, Mark Ruffalo, Spike Jonze and Ed Norton grooved into the night.

Empire is a leading creative producer for innovative new projects and ideas worldwide. To learn more about the effort to build the world’s first underground park, the Lowline, visit www.thelowline.org.

PepsiCo's Annual Award Ceremony Circle of Champions

PepsiCo's Annual Award Ceremony Circle of Champions

New York City, NY

October 2013

Each year, one of the world’s top food and beverage companies, PepsiCo, flies its highest sales achievers and their spouses from around the world to New York to celebrate them and recognize their accomplishments.

The trip includes sightseeing, business programs and an evening at Ellis Island. The highlight of the annual trip is the awards dinner called the Circle of Champions, held at the spectacular Milstein Hall of Ocean Life at the American Museum of Natural History. For the past several years, this company has consistently turned to Empire Entertainment to deliver a program of interstitial performances and post-awards ceremony entertainment.

This year, Empire was charged with creating a program of entertainment that translated amongst the multinational attendees and that could segue naturally into a night of dancing and celebration. Empire presented three different international dance groups: Mystic India, performing a dramatic Bollywood dance routine, the Mariachi Bustamante, with the traditional sounds of Mexico accompanied with Jalisco dancers, and Barynya, who showed the crowd how exciting traditional Russian dance can be.

For the after party, Empire booked The Eturnity Band, New York City’s best R&B, Funk & Motown dance band, who kept the audience dancing to all the best oldies and the latest pop hits until the end of the night.

Empire Entertainment is the leading producer of talent and performers for corporate events.

The 19th Annual ARTWALK NY

The 19th Annual ARTWALK NY

New York City, NY

October 2013

The Coalition for the Homeless is the oldest advocacy and direct service organization helping homeless men, women and children in the United States. More than 3,500 homeless and at-risk New Yorkers receive assistance each day through the Coalition’s initiatives, which provide housing, job training, emergency food, crisis intervention and youth programs.

Empire Entertainment once again served as producer of the Coalition for the Homeless 19th annual ARTWALK NY, New York's premier contemporary art auction event. More than 800 Coalition supporters, artists, art collectors, and celebrities gathered in 82 Mercer’s expansive Soho loft for a night of festivities, including a live and silent auction. Artist Roxy Paine was honored for his contribution to contemporary art, and Kim & Michael McCarty were honored for their continuous philanthropic support of the Coalition over the years.

Sotheby’s Aileen Agopian auctioned off over 115 works of contemporary art, donated by some of the world’s most celebrated artists, including Chuck Close, Jenny Holzer, Wade Guyton, Christo, Roxy Paine, Kim McCarty, Chuck Close, Israel Lund, Jenny Holzer, Pat Steir, Ed Ruscha, Alex Katz, Wade Guyton, McDermott & McGough, Adam McEwen and Ryan McGinness. The evening’s program also featured an impromptu and celebratory Irish Jig, danced by co-hosts Alec Baldwin and Coco Rocha after raising $100,000 for the Coalition's Camp Homeward Bound, a summer sleep-away camp for homeless youth.

The evening, generously sponsored by Dolce & Gabbana and Vogue, began with hors d’oeuvres by Pinch Food Design and cocktails graciously provided by Absolut Vodka, Peroni and City Winery. Several of New York’s best restaurants, including Michael’s, The National, Indochine, The Odeon, Crown Hospitality Group and David Burke Kitchen provided tasting stations.

The rest of 82 Mercer's multi-room space served as a gallery for the silent auction and featured vignettes of 18th century French and Italian style furniture, kindly donated through Dolce & Gabbana’s relationship with Newel. Throughout the night, guests bid on and purchased works from established and emerging artists while grooving to tunes spun by DJ Chelsea Leyland.

Working closely with Coalition for the Homeless’ events team and title sponsor Dolce & Gabbana, Empire Entertainment served as overall producer of the event and was responsible for aspects ranging from event design, layout, production and logistics to décor and restaurant coordination.

ARTWALK NY raised over $1 million to benefit the Coalition’s programs. Empire Entertainment is honored to have worked in collaboration with the Coalition for the Homeless and its many supporters, to make this year’s ARTWALK NY event the most successful one yet.

To learn more about the Coalition for the Homeless or to get involved and donate, visit www.coalitionforthehomeless.org

Brasil Brand BeBrasil Pop-Up Experience

Brasil Brand BeBrasil Pop-Up Experience

New York City, NY

October 2013

Brazil is one of the fastest-growing economies in the world, and its culture, brands and exports will become increasingly influential as the 2014 World Cup and 2016 Olympic Games focus the global spotlight on the country. To seize on this moment to promote the Brasil brand and its products, Brazil's trade and investment promotion agency, APEX, along with its global marketing firm, Profero, worked with Empire to create a Brasil brand experience in New York City. The resulting project took shape as a week-long, open-to-the-public pop-up experience showcasing Brazilian brands, innovations, products and culture.

To deliver this message in an authentic environment, acclaimed Brazilian architects and design duo, Guto Requena and Mauricio Arruda, were engaged to help design the three story retail space in the heart of SoHo into a vibrant, interactive Brazilian experience. A multi-story work of Brazilian graffiti art, produced directly on the venue's staircase walls by Banzai Studio artists of Brasil, tied together the floors.

Focusing on retail, technology, and cuisine, Brazilian companies and brands including Embraer, Havaianas, Louloux, and Bauducco were represented throughout the interior spaces. On the ground floor guests could “fly” over various regions of Brasil by controlling a custom-designed Kinect app, that manipulated scenic views projected on 30’ of LED screens. On the lower level retail shop, guests could try on (and purchase) jewelry made of natural products found in the Brazilian rainforest, beauty drinks and sample shoes, denim and other fashions. On the second floor guests could relax in the Botequim (Brasilian Café) where traditional Brazilian fare could be sampled.

In addition to the open-to-the-public daily experience, a wide range of additional Brasil-centric programming were presented including private, invitation-only events, musical performances, wine & cachaça tastings, and informative TED-style talks by Brazilian experts in an array of fields, including Chef Alex Atala. Nights at the Be Brasil experience were filled with live music programmed by Empire Brazil Region Director Beco Dranoff and featuring artists Kay Lyra, Alexia Bomtemp, Eliano Bráz and DJ Greg Caz. For this project, Empire served as producer and was responsible for venue selection, café and event food and beverage management, design and decor execution, staffing and management, technical direction and execution, and partner management.

Empire is a leading producer of innovative pop-up and branded experiences for government clients and consumer brands. To learn more about the project, visit: http://bebrasilnyc.com

His Holiness XIV Dalai Lama at Beacon Theatre

His Holiness XIV Dalai Lama at Beacon Theatre

New York City, NY

October 2013

When The Gere Foundation and the Tibet Center invited His Holiness the XIV Dalai Lama to present his teachings in New York City, they engaged Empire to serve as both producer and production company for the project. 2013 marked the third time that Empire has had the honor to produce these teachings following successful appearances in 2007 and 2010 at Radio City Music Hall.

Working in partnership with The Tibet Center, The Gere Foundation's Executive Director Mollie Rodriguez and the Beacon Theatre, Empire worked on every aspect of the program including stage design, logistics and technical production. As in past years, where footage of the teachings and public talk were packaged into television projects for National Geographic Television and Adam Yauch's Oscilloscope Productions, each session was recorded via a multi-camera HD set-up. This year however, Empire helped expand the reach by live-streaming all of the sessions, as well as simultaneously translating them into English, Mandarin Chinese and Russian.

Over the course of three days, His Holiness’ delivered five two-hour teaching sessions on the topics of the Heart Sutra, The Sutra of Truly Remembering the Sublime Three Jewels, and The Wisdom Chapter from A Guide to the Bodhisattva Way of Life. To finish the weekend, His Holiness held a public talk on “The Virtues of Non Violence”, which included a question & answer session and introductory remarks by Richard Gere.

In addition to its role as producer, Empire was able to secure sponsors to donate services in order to keep event costs to a minimum. ABC Home & Carpet generously donated carpeting and furniture. Empire is honored to have had another opportunity to present His Holiness the XIV Dalai Lama. Empire is a leading producer of major public and civic event and programs.

Fitch Ratings Inaugural Why? Forum

Fitch Ratings Inaugural Why? Forum

New York City, NY

October 2013

Fitch ratings is one of the world's largest ratings agencies, responsible for providing data to financial firms around the world to help them assess risk and opportunity. On the occasion of the company’s 100th anniversary, Fitch Ratings and its branding agency, Addison, launched a new online and live event series entitled the Why? Forum to underscore Fitch’s commitment to qualitative and quantitative research, and to promote greater transparency by showing how Fitch asks the ‘why’ questions that provide deeper insight into the events that move markets.

For the inaugural Why? Forum event, Fitch and Addison tapped Empire to serve as event producer to bring the vision to life. The event took place at the New York Public Library in the historic Edna Barnes Salomon room with an audience of 150 senior financial executives and analysts from the world of institutional investing. The Why? Forum featured a panel discussion with former Secretary of State Henry Kissinger, former Secretary of Defense William Cohen, and former National Security Adviser Robert Gates. The panel was moderated by Esquire Editor Mark Warren, and Fitch rating’s Asia-Pacific head, Brett Hemsley.

Following the panel discussion, which largely focused on risk and threats around the world, historian and best-selling author Niall Ferguson delivered a keynote address entitled “Why is there cause for optimism?” which provided a powerful counter-point to earlier perspectives. At the conclusion of the stage program, the extraordinary gallery of historic artworks in the Edna Barnes Solomon room was illuminated with a colorful series of Why? Forum projections, which modernized the room tnexpectedly coorng as the cocktail reception began.

For this ambitious and forward-thinking program, Empire served as overall producer, helping to secure the keynote speaker and contracting the panelists, handling all technical production, scenic and staging, catering, and guest logistics.To learn more about this innovative series, check out the Why? Forum website at www.whyforum.com.

Empire is a leading producer of thought-leadership forums that provide insight to business decision-makers worldwide.

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