What Were Producing

International Superstar Pink Rocks in Tel Aviv, Israel at a Private Event for a Russian Client

International Superstar Pink Rocks in Tel Aviv, Israel at a Private Event for a Russian Client

Tel Aviv, Israel

January 2008

In late November 2007, a private Russian client contacted Empire for help with an exclusive friends & family concert to be held in Tel Aviv, Israel in January 2008. After extensive consultations with the client and a review of available artists, Empire helped to eventually guide the client toward a concert with international superstar, Pink.Due to the last minute nature of the inquiry and the intervening holidays, the deal for Pink's performance had to be worked out among a far flung community of key participants.

On the day the offer was placed, Pink was in Colorado, her manager was in Australia, her agent was in Los Angeles, Empire was in New York, Pink's production manager was in London, her band was dispersed throughout the United States, while the client was in Israel and the client's attorney was in London. Empire deftly brought together all of the participants and managed to confirm the deal with just 12 days remaining prior to the concert. The paperwork was signed by a client officer in Cyprus and the funds were wired from Moscow. With only 12 days to go, Empire coordinated with its' Israeli partners and Pink's camp on a 24/7 basis. Empire organized all Israeli work permits and immigration matters, arranged a sit-down production advance meeting in London, coordinated the international air freight of band gear and lighting equipment thru immigration and security, executed all contracts and international fund transfers, managed a strategy for dealing with Israeli paparazzi, coordinated all hotel accommodations and ground transportation, and fulfilled all Pink production rider requirements with a variety of vendors and subcontractors.

To ensure maximum cooperation with the artist for current and future events, Empire always makes a point of developing personal relationships with the band, road & production management and this experience was no different – Empire personnel bonded with Pink and her band and crew over dinners, local theater performances and a tour of Jerusalem to create a greater basis for collaboration. The net result was that Pink delivered a high energy, 75 minute show, that left the client and the audience of almost 2000 guests delighted and the crowd screaming for more. Pink's full band set included all of her greatest hits including "Mr. President," "Just Like a Pill," and "Get the Party Started."

Empire Entertainment is a company of global reach, with the ability to flawlessly advise, organize and execute the most complicated international transactions on the tightest timelines.

Empire Produces Top Teen Act, The Jonas Brothers, for a Sweet 16 Party in New York City

Empire Produces Top Teen Act, The Jonas Brothers, for a Sweet 16 Party in New York City

New York City, NY

January 2008

For the daughter of a private client, Empire recently produced a Sweet Sixteen celebration at the Blender Theatre in Manhattan - featuring a private concert by the Jonas Brothers.Currently sharing the title of the most popular teen pop-rock band in the nation with Hannah Montana (a/k/a Miley Cyrus, see Empire February 2007 case study), the Jonas Brothers have been booked solid with tour dates and television appearances since their self-titled platinum album was released in August 2007. Despite the Jonas Brothers' busy schedule, Empire managed to secure the band for a private performance just two days after the end of their wildly popular guest star appearance on the Hannah Montana: Best of Both Worlds Tour and just three weeks before the start of their own sold-out headline arena tour.

The band's appearance was a surprise to all of the attendees except for the family and the guest of honor's friends screamed in delight and disbelief when the proud father introduced and revealed the band. One highlight of the evening occurred when the three brothers invited the guest of honor onstage and serenaded her with Happy Birthday and another song from their album. The 75-minute greatest hits show was energetic, intimate and sure to be cherished by the client, his daughter and their family and friends for a very long time.In addition to booking and coordinating the headline entertainment, Empire selected & contracted the venue, directed audio/visual production, rented supplemental band gear & staging, coordinated catering, rentals, florals, provided event staff and managed logistics.

Empire is a leading producer of both corporate and private concert events.

Empire Produces the Wedding of the Century on Necker Island

Empire Produces the Wedding of the Century on Necker Island

Necker Island, British Virgin Islands

December 2007

When an internationally-experienced entertainment partner was needed to secure talent for an extraordinary wedding in the British Virgin Islands, they turned to Empire Entertainment to help turn their vision into reality. For the the three-day event Empire booked and coordinated travel and production for over 40 artists to create a memorable experience for the guests and young couple. With distinguished attendees such as Bono, Sergey Brin, Sir Richard Branson, Eric Schmidt, John Cusack, Dean Kamen, as well as senior Silicon Valley executives, it's no wonder this was the most talked about wedding of 2007.

The Friday night welcome reception took place at the Rosewood Little Dix Bay and featured a performance by jazz guitarist Ken Hatfield with a family member of the bride. Empire also coordinated with a local island band called Profile whose performance set the proper tone for the evening. After dinner and speeches DJ Earworm got the party dancing with custom mash-ups created specifically for the weekend. On Saturday night the party was taking to another level. Upon entering the pavilion at the Rosewood Little Dix Bay the guests were greeted with a poolside performance by the Phoenix Fire Dancers. All the way from Vienna, Austria for this performance, Phoenix displayed feats of fire-eating and dancing to a backbeat of tribal drums. Following dinner, the main event was ready to begin – Bob Marley's The Wailers took to the stage and performed a mind-blowing set of reggae classics such as "No Woman No Cry", "Three Little Birds", and "Stir It Up". After the Wailer's amazing performance, DJ Earworm kept the party dancing while Phoenix Fire Dancers gave a special futuristic performance – this time performing a cyber light show. The dance floor was filled throughout the night and guests ended up in the pool and along the beach where large firs had been lit in artful, metal containers that stood above the water. On Sunday afternoon the big day was ready to begin.

The wedding itself was to take place on the beach of Sir Richard Branson's private Necker Island, with the ceremony being performed by Branson himself. Situated on the beach, jazz guitarist Ken Hatfield's wonderful musical mix of Bossa Nova and jazz welcomed guests to Necker as they arrived by private boats and walked up the beach. When the ceremony began it was Conor Oberst of Bright Eyes, equipped with an acoustic guitar, who played the bride down the aisle to his song "First Day of My Life".Following the moving ceremony, the newlyweds stripped off their formal clothes, put on their harnesses and launched directly from the beach into a kite surfing duet with the backing of music by Ken Hatfield. Guests then walked up the beach into the beautiful tented reception area for an intimate performance by Eric Bachmann (former lead singer in 90's indie band "Archers of Loaf") and a fabulous dinner by world-renowned organic cooking master, Alice Waters.

After an extraordinary dinner in the spectacular but minimal dinner tent, decorated in muslin & shell, the magic of the evening was heightened when Bono gave an inspired performance of Ben E. King's classic "Stand By Me", which ended as a group sing-along. After Bono's performance DJ Earworm picked up the beat and spun dance music until well past 3:00AM while guests danced and played alongside Branson's zen pool and Dean Kaman demonstrated one of his newest inventions. For this precision project Empire interfaced contracted and interfaced with all artists, secured travel and ensured that visa requirements were met, coordinated production needs with a world class team of vendors, coordinated on details such as shipping of equipment & costumes, (cargo and production elements were shipped to the islands weeks in advance), coordinated the shuttling of all artists between three islands via private watercraft throughout the week and stage managed all of the live performances and event elements.

Empire Entertainment is renown as a producer of high profile, international events where high level skill sets such as diplomacy, cross-border coordination and complex logistics management are required.

Empire Delivers The Scorpions in Shillong, India as Part of Their First-Ever Tour of India

Empire Delivers The Scorpions in Shillong, India as Part of Their First-Ever Tour of India

Shillong, India

December 2007

E18 is a fast growing and highly-respected producer of live and corporate events in India. Recently, E18 and Empire Entertainment entered into a partnership with to help secure and promote international headline talent in India as E18 moves aggressively into the concert business.E18's extensive experience and formidable capabilities throughout the subcontinent, coupled with Empire's unparalleled access to talent relationships worldwide make this partnership a major development in this one of the fastest growing markets in the world. For the first project, Empire worked in conjunction with one of it's European partners, General Entertainment, to deliver the World-renowned German heavy metal superstar band The Scorpions to perform in Shillong, India as part of their first ever-tour in India. The concert was an amazing success. Estimated attendance at the concert event was more than 28,000 people.

Logistically there were many challenges to be overcome that just added to the events success. E18 managed to move 25 tons of sound, lighting & trussing pulled together from five different vendors to this remote part of North East India. Equipment had to be transported via various forms of transportation including trucks from Cochin and Delhi, a plane from Mumbai and three trains from Delhi.The concert generated a huge amount of media coverage. Print media in major India cities including Mumbai, Delhi, Bangalore, and Kolkata called the event the Largest Concert ever in India!!! MSN India wrote: "Scorpions leaves Shillong dazzled - Thousands of fans danced and sang themselves to frenzy as the legendary heavy metal band Scorpions gave a high voltage performance before a packed stadium in Shillong, India's 'rock capital'. An estimated 30,000 people thronged the Jawaharlal Nehru Stadium in state's capital as the German heavy metal group belted out their all-time hits and classics for close to two hours in the temperature that stayed in a single digit."India is a leading developing market for entertainment & events and Empire is proud to be a partner with E18, experienced with many years of projects in that region.

Empire is a leading advisor and partner to producers on every continent and a gateway to word class entertainment.

20th Century Fox Launch 'The Simpsons Movie' DVD Release

20th Century Fox Launch 'The Simpsons Movie' DVD Release

New York City, NY

December 2007

In December 2007, Empire had the opportunity to serve longtime client Twentieth Century Fox Home Entertainment in connection with The Simpsons Movie DVD release. To secure the major media coverage necessary to reach the ubiquitous "The Simpsons" audience, it was decided that New York City would be the best place for the launch due to the concentration of national media outlets.

Working together for months, Empire Entertainment and Twentieth Century Fox created a series of media events under the umbrella theme of "Homer For The Holidays." Empire Entertainment organized and produced three massive and simultaneous events on a single day in December at three key locations in the city: The Bryant Park Skating Rink, Times Square, and the Empire State Building. The morning of December 18, New Yorkers awoke to the overnight transformation of The Pond at Bryant Park into a "Simponsized" wonderland. Free all-day (and night) ice skating was provided, as was free Ned Flanders hot chocolate and "Sprinkalicious" pink donuts. Ben & Jerry's even showed up to hand out free cups of their custom ice cream creation The Simpsons Movie "Duff & D'oh!Nuts."

For entertainment, The Pond's ice rink (made yellow for the day in honor of Homer's complexion) hosted hourly performances of "The Simpsons On Ice." The professionally-choreographed routine incorporated a "Spider Pig" solo which delighted audiences and media alike as "The Accidentals," a premiere New-York based a cappella group, sang live vocals in yellow "The Simpsons" choir robes. Bryant Park was decorated with large "The Simpsons" banners and dasher boards and The Simpsons Movie logo and a bright pink holiday tree were featured in the center of the ice rink. 500 donut ornaments adorned the 50-foot-holiday tree at Bryant Park and Spider Pig even showed up to ride the zamboni during scheduled cleanings of the rink's ice.

Meanwhile, in Times Square, the sea of tourists and locals in dark winter coats, were brightened with yellow "The Simpsons" Santa hats. Empire organized a street-marketing team to line the sidewalks of Times Square, handing out colorful "The Simpsons" caps to fans, families and anyone who needed a warm hat in the holiday chill. Street team members were also easy to spot with signature The Simpsons Movie mega-donut balloons sailing above their heads.

Then "The Simpsons" final stamp on NYC was revealed. Instead of glowing white, the Empire State Building lit up in a brilliant yellow to join in the celebration with an unprecedented, commercially-tied lighting of the iconic landmark. The Empire State Building also hosted a lighting ceremony and press conference in its lobby, where Homer flipped the switch to turn on the lights. As a finale to the day's activities, a party for FOX VIPs and The Simpsons Movie cast & crew was held on the 71st floor of the Empire State Building.

Empire was proud to work for Twentieth Century Fox on this major event marketing initiative. Each component of the event was an unparalleled success and the impact of "Homer For The Holidays" was felt by New Yorkers and Americans across the country.

Empire Presents Rock & Roll Hall of Fame Members ZZ Top at a Corporate Event

Empire Presents Rock & Roll Hall of Fame Members ZZ Top at a Corporate Event

Las Vegas, NV

November 2007

For the second consecutive year, one of the world's largest corporations chose Empire Entertainment to secure and produce the headline entertainment for their top clients at their annual conference.Empire presented a variety of entertainment options to the client who ultimately chose Rock & Roll Hall of Fame Members, ZZ Top, to headline their evening finale celebration.When this American Blues rock band formed in 1969, little did they know that they would continue to rock the house with the same three original members more than 35 years later. These rock icons, famous for their custom guitars and trademark beards, delivered a 90-minute greatest hits set to 300 adrenaline pumped guests at the packed Joint at the Hard Rock Hotel.

Guests sang along to classic hits such as "Cheap Sunglasses," "Legs," "Sharp Dressed Man," "Gimme All Your Lovin," and others, screaming for more as the legends governed the stage. The client was thrilled as the rock & roll band from Texas brought the house down.Empire executed all contracts and negotiations, worked closely with the Joint to provide high end concert production, managed and coordinated all logistics, facilitated signed ZZ Top memorabilia and even organized a meet & greet with top level executives.

Empire is a leading provider and producer of headline musical entertainment for major business events worldwide.

1st J.A.M. Awards Featuring Snoop Dogg and others to Benefit the JMJ Foundation

1st J.A.M. Awards Featuring Snoop Dogg and others to Benefit the JMJ Foundation

New York City, NY

November 2007

For a first-ever Justice, Arts & Music Awards to benefit the Jam Master Jay Foundation and sponsored by Adidas, Empire was thrilled to work in tandem with EPOP International and serve as event producer. The purpose of the J. A. M. Awards is to honor social responsibility. The J.A.M. Awards are the first ever awards in the hip hop community to do this. The evening was designed to honor the late Jam Master Jay's life and to promote Social Justice, Arts and Music (J.A.M.). Planned as an annual program, each year, one honoree from the hip-hop community will be selected and honored in the fields of social Justice, the Arts and Music. Broadcast from The Hammerstein Ballroom in New York City on November 29th, the star-studded benefit concert was co-hosted by the late Jam Master Jay's wife Terri Corley-Mizell and Jam Master Jay's former band mate, DMC from the ground-breaking hip hop act, Run DMC.

The hip concert and awards program featured a who's who of hip hop and rap artists spanning from the dawn of hip hop to the present day. Performers on the bill included Snoop Dogg, LL Cool J, DMC, Reverend Run, Mobb Deep, M.O.P., Papoose, Raekwon of the Wu-Tang Clan, Kid Capri, De La Soul, Dead Prez, EPMD, Q-Tip, Talib Kweli, Biz Markie, Everlast, Mista Sinista, Jim Jones and others. The Justice Award went to Chuck D, the Arts award went to Lee Quinones and Wyclef Jean won the Music Award.For this complicated production Empire handled all production design and management, talent coordination and stage management as well as consulting on all aspects including logistics, security and show design. The stage set-featured an innovative front projection of laser-drawn graffiti art.

His Holiness XIV Dalai Lama of Tibet at Radio City Music Hall

His Holiness XIV Dalai Lama of Tibet at Radio City Music Hall

New York City, NY

October 2007

When The Gere Foundation, Healing the Divide, and The Tibet Center of New York invited His Holiness the XIV Dalai Lama of Tibet to deliver his 2007 teachings in New York City, they selected Empire Entertainment to serve as the production company for their series of major public events. His Holiness' teachings would be delivered in five, two-hour sessions over the course of three days and would cover Seventy Verses on Emptiness by Nagarjuna and the ‘Diamond Cutter Sutra' by the Shakyamuni Buddha. These two texts deal with the topic of ‘Emptiness' and convey Buddhism's most profound teaching on the wisdom aspect of the path to enlightenment. Following these teachings, The XIV Dalai Lama would also deliver an hour-long public talk on the subject of "Peace and Prosperity."

All six sessions would anticipate audiences of almost 6,000 people and would be simultaneously translated into three different languages: Cantonese, Mandarin and Vietnamese.Through partnership with Healing the Divide and The Tibet Center, Empire worked on every aspect of the two programs and helped secure Radio City Music Hall, develop plans for set design, marketing, logistics, technical management and sponsorship. In association with Gipson Design Group, Empire developed stage design, developed the technical production plan including rigging, soft goods, lighting design, sound design, production schedule and floor plan, and engaged all vendors and all simultaneous translation services.

The production team was able to secure several sponsors to donate their services and products to keep costs as low as possible. Onstage carpeting, dressing room and backstage furnishings were generously donated by ABC Carpet and Home. Turning Star generously fireproofed all onstage fabric pieces including the donated carpets and sacred Thankga banner which had been personally selected by the Dalai Lama and sent from India specifically for these teachings. In addition to image magnification projections on Radio City Music Hall's large LED screens, Empire coordinated the taping of all sessions with a five camera, high-definition video package. This was done in preparation for both a soon-to-be-released DVD version of the teachings and a National Geographic special release based on the Public Talk.The historic teachings drew a full house at Radio City and the public talk on Peace and Prosperity, introduced by Richard Gere was completely sold out. Following his New York visit, the Dalai Lama traveled to Washington DC where he was presented with the Congressional Gold Medal by President George W. Bush. Empire is honored to have had an opportunity to help present the teachings of His Holiness the XIV Dalai Lama at Radio City Music Hall.

Empire is a leading producer of major public and civic events and programs.

4th Annual Keep a Child Alive Black Ball Honoring Bono

4th Annual Keep a Child Alive Black Ball Honoring Bono

New York City, NY

October 2007

On October 25th, 2007 at the Manhattan Center in New York, Alicia Keys and Iman co-hosted a glamorous benefit evening for Keep a Child Alive, awarding honorees that included U2 vocalist and Activist for Africa, Bono and featured extraordinary performances by Bono, Alicia Keys, Gwen Stefani, Sheryl Crow, Kathleen Battle and others, all to raise money to continue to provide life-saving medication, support, and orphan care, to families in Africa affected by AIDS.

Empire Entertainment was again proud to serve as producers of this 4th annual event, which was generously underwritten by Condé Nast Media Group. KCA supporters on the red carpet included Jay Z, Russell Simmons, Sean "Diddy" Combs, Peter Berg, Petra Nemcova, Padma Lakshmi, Billie Joe Armstrong, Christy Turlington, Clive Davis, David Bowie, Heath Ledger, Zoe Kravitz and more. Following a VIP cocktail reception and sumptuous dinner designed by Padma Lakshi and served by Hudson Yards Catering, the evening program opened with a powerful South African dance performance by JUXTAPOWER.

The evening's honorees included the legendary Bono, as well as Nick Reding and Dr. Pasquine Ogunsanya, two of the fiercest fighters of AIDS on the ground in Africa. In 2003, Nick Reding founded Sponsored Arts for Education, or S.A.F.E. in Nairobi, Kenya. Since that time, it has grown into 3 traveling theatre groups who perform in Nairobi slums, Loita Hills (to the rural Maasai population) and the ghettos of Mombasa with a message of HIV Prevention. To date, S.A.F.E. has performed to over 600,000 reaching people in places many organizations could never get to! Dr. Pasquine Ogunsanya is the Director of Alive Medical Center, a Keep a Child Alive funded site in Kampala, Uganda. Her gentle spirit and passionate drive continue to help the people at her clinic and inspire us to work harder. Since her involvement, thousands have been tested for HIV/ AIDS and those that test positive come to her for their comprehensive AIDS care. Dr. Ogunsanya proudly boasts that since Keep a Child Alive's support of Alive Medical Center, not a single child has died of AIDS. Following an extraordinary video that profiled a lifetime of support for Africa, Bono took the stage and graced the audience with a moving acceptance speech that brought the audience to their feet.

After the program the concert began featuring Alicia Keys performing duets with Sheryl Crow, Gwen Stefani and international opera star Kathleen Battle, with whom she sang "Miss Sarajevo"- Bono's masterpiece written at a time of turmoil and chaos in the world, which he himself performed with Pavarotti. The finalé of the concert was a duet performance by Bono & Alicia Keys on "Don't Give Up Africa" with the Children of Agape singers. Amy Sacco of Bungalow Eight ­ which some may know as the Sex and the City hot spot ­ ended the evening with a Bungalow 8 Ballroom after party and lounge on the top floor Grand Ballroom. The event raised over $2.1 million dollars for Keep a Child Alive. To find out how you and your organization can get involved with Keep a Child Alive and help to fund their important programs, visit their website at www.keepachildalive.org.http://keepachildalive.org/kcaAtWork/index.php?p=BlackBall2007

Clinton Global Initiative, Global Citizen Awards

Clinton Global Initiative, Global Citizen Awards

New York City, NY

September 2007

The Clinton Global Initiative, one of the world's preeminent not-for-profit initiatives, along with Five Currents, enlisted Empire as their production partner for the first ever Global Citizens Award program and concert at the world-famous Carnegie Hall. Given the stature of the audience and the large concentration of heads of state attending the event, every facet of the engagement was executed at the highest caliber. The high expectations of the client, attendees, performers, award presenters & recipients and the venue dictated the need for producers capable of delivering excellence.

Working with Carnegie Hall, Empire created a budget reflecting the cost-effective use of the venue's innate elegance, and successfully managed to keep the budget far lower than would usually be the case with an event featuring as much as this one. Empire worked tirelessly to come up with cost-effective production solutions, always focusing on the foundation's goal of keeping the event both as elegant and appropriately simple as possible. In the end, neither the production value of the celebration nor the foundation's budget was ever compromised during the show that evening.

Welcoming and closing remarks were delivered by President William Jefferson Clinton. Actress Jessica Biel served as host and the award presenters included Tom Golisano, Senator John Glenn, Nobel Laurate Wangari Maathai and author Tony Morrison. The recipients of the evening's Glabal Citizen Awards were Cisco Chairman, John Chambers, Fazle Hasan Abed, Tennis player and humanitarian Andre Agassi and Educator Vicky Colbert. Each presenter and recipient delivered inspiring remarks in connection with their respective awards. But these stellar individuals were not the only stars brightening Carnegie Hall's stage that evening. A performance by legend Tony Bennett wowed the audience, including an a capella version of the classic Jazz standard - "Fly me to the moon". The African Children's Choir also performed, inspiring attendees with the hope that only can be conveyed through the purity of children's voices raised in song. Working with the foundation, Empire provided each participant involved in the awards ceremony detailed support materials so that all were well prepared and directed for this monumental gala. Simultaneously, Empire coordinated with the musical performers to ensure that the concert was executed flawlessly. The result was sheer success - the awards ceremony and the musical performances were seamless. This evening, packed full of spectacular speakers and entertainers, concluded, without intermission, in less than 90 minutes!

Empire is a leading producer of award programs of the highest stature.

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